南国不夜天影视度假村夜景工程执行方案

“南国不夜天”夜景工程执行策划书（2012年8月25日）中国凤岗目录一、策划背景二、市场定位三、项目内容四、销售方式五、工程概况六、推广方案七、费用预算八、工程组委一、策划背景为配合集团婚庆文化发展战略，真正将嘉辉商圈打造成为集婚庆、旅游、工艺为一体的文化产业创意园，集团于2011年初即首次提出了打造“南国不夜天”的设想，从最初全国首创夜间婚纱摄影到南北风味街，再到龙凤山庄夜景旅游，其目的都是为了吸引更多客人，做大做强产业链，增加营业收入。经过一年多的运作，“南国不夜天”项目虽然取得了一定的成就，但由于硬件设施投入滞后，其实际运营效果一直欠佳。在今年的旅游黄金季节即将来临之际，为了抓住市场，争取主动，公司有必要对“南国不夜天”项目重点规划，加大投入，形成特色品牌效应，以配合龙凤山庄影视渡假村的长远发展战略。二、市场定位南国不夜天之市场目标群体主要集中在以下三个方面1、酒店住客（过夜团）2、周边510公里范围内的大中小型企业、社会团体、机关组织3、影楼客人三、项目内容1、看在龙凤山庄兴建一批夜景灯光工程，游客除了可以观夜景、逛夜市、赏花灯外，还可以观看“客家印象”大型实景剧和杂技艺术表演，真正体验南国不夜天的魅力。2、吃在清明上河街和生肖广场建立特色小吃一条街，引进南北特色美食包括港台名吃，常态化地将过夜团的晚餐、宵夜移到龙凤山庄解决。3、玩启动夜场各项机动游艺项目，增加如篝火晚会、放逐河灯、放阻燃孔明灯、猜灯谜、街舞体验以及互动内容在内的新项目。4、摄除夜间婚纱摄影外，建立三个固定的夜景人像摄影点，专人拍摄，收费体验。四、销售方式1、门票体系夜间门票以购买消费券的形式，面值分30元、60元、100元三个档，游客凭券进入山庄，可于庄内任何地方消费任何项目，不设找赎。2、收银方式龙凤山庄统一收银，每周结算或每月结算。3、分成方式与合作商家采取分成制分成。五、项目概况1、工程分期整个“南国不夜天”项目工程分为一期近期和二期远期。一期工程包括山庄大门口皇室古堡花海葵园清明上河街龙凤大殿（含生肖广场）玫瑰教堂格林童话小镇罗浮宫游乐场，其中重点在清明上河街和龙凤大殿生肖广场。二期工程包括梦幻西西里动物园周边索菲亚大教堂2、工程元素夜景工程主要以LED闪光射灯为主，配合照明灯、灯笼、花灯展示。3、完工时间一期工程必须在中秋国庆节前全部完工并投入试运行。清明上河街夜景灯光效果图清明上河街一角夜景灯光效果图鹊桥夜景灯光效果图游乐场夜景灯光效果参考图客家印象大型实景剧舞台夜景灯光效果图六、推广方案1、投入广告在各合作电视台、报纸、网络投入广告宣传，增加受众面。2、派消费券针对不同行业、不同群体发放一定数量和价值的消费券，吸引这些人到龙凤山庄消费。3、赠纪念品凡进庄客人或满足一定条件的客人可获得龙凤山庄赠送的旅游纪念品一份。4、奖品诱惑多做吸引游客的各类小活动，奖励丰厚奖品。七、费用预算灯光夜景30万元实景舞台15万元其它费用5万元费用总计50万元八、工程组织委员会顾问何生林生总指挥林太李礼总执行黄维庭KC合作招商陆富轩市场推广刘富杰营运管理杜智工程维护王益贤物品采购陈进财务监督程章鹏安全保卫辜锋GANEMPLOYMENTTRIBUNALCLAIEMPLOYMENTTRIBUNALSSORTOUTDISAGREEMENTSBETWEENEMPLOYERSANDEMPLOYEESYOUMAYNEEDTOMAKEACLAIMTOANEMPLOYMENTTRIBUNALIFYOUDONTAGREEWITHTHEDISCIPLINARYACTIONYOUREMPLOYERHASTAKENAGAINSTYOUYOUREMPLOYERDISMISSESYOUANDYOUTHINKTHATYOUHAVEBEENDISMISSEDUNFAIRLYFORMOREINFORMU,TAKEADVICEFROMONEOFTHEORGANISATIONSLISTEDUNDERFURTHERHELPEMPLOYMENTTRIBUNALSARELESSFORMALTHANSOMEOTHERCOURTS,BUTITISSTILLALEGALPROCESSANDYOUWILLNEEDTOGIVEEVIDENCEUNDERANOATHORAFFIRMATIONMOSTPEOPLEFINDMAKINGACLAIMTOANEMPLOYMENTTRIBUNALCHALLENGINGIFYOUARETHINKINGABOUTMAKINGACLAIMTOANEMPLOYMENTTRIBUNAL,YOUSHOULDGETHELPSTRAIGHTAWAYFROMONEOFTHEORGANISATIONSLISTEDUNDERFURTHERHELPATIONABOUTDISMISSALANDUNFAIRDISMISSAL,SEEDISMISSALYOUCANMAKEACLAIMTOANEMPLOYMENTTRIBUNAL,EVENIFYOUHAVENTAPPEALEDAGAINSTTHEDISCIPLINARYACTIONYOUREMPLOYERHASTAKENAGAINSTYOUHOWEVER,IFYOUWINYOURCASE,THETRIBUNALMAYREDUCEANYCOMPENSATIONAWARDEDTOYOUASARESULTOFYOURFAILURETOAPPEALREMEMBERTHATINMOSTCASESYOUMUSTMAKEANAPPLICATIONTOANEMPLOYMENTTRIBUNALWITHINTHREEMONTHSOFTHEDATEWHENTHEEVENTYOUARECOMPLAININGABOUTHAPPENEDIFYOURAPPLICATIONISRECEIVEDAFTERTHISTIMELIMIT,THETRIBUNALWILLNOTUSUALLYACCEPTIIFYOUAREWORRIEDABOUTHOWTHETIMELIMITSAPPLYTOYOIFYOUAREBEINGREPRESENTEDBYASOLICITORATTHETRIBUNAL,THEYMAYASKYOUTOSIGNANAGREEMENTWHEREYOUPAYTHEIRFEEOUTOFYOURCOMPENSATIONIFYOUWINTHECASETHISISKNOWNASADAMAGESBASEDAGREEMENTINENGLANDANDWALES,YOURSOLICITORCANTCHARGEYOUMORETHAN35OFYOURCOMPENSATIONIFYOUWINTHECASEYOURECLEARABOUTTHETERMSOFTHEAGREEMENTITMIGHTBEBESTTOGETADVICEFROMANEXPERIENCEDADVISER,FOREXAMPLE,ATACITIZENSADVICEBUREAUTOFINDYOURNEARESTCAB,INCLUDINGTHOSETHATGIVEADVICEBYEMAIL,CLICKONNEARESTCABFORMOREINFORMATIONABOUTMAKINGACLAIMTOANEMPLOYMENTTRIBUNAL,SEEEMPLOYMENTTRIBUNALSTHELACKOFAIRUPTHEREWATCHMCAYMANISLANDSBASEDWEBB,THEHEADOFFIFASANTIRACISMTASKFORCE,ISINLONDONFORTHEFOOTBALLASSOCIATIONS150THANNIVERSARYCELEBRATIONSANDWILLATTENDCITYSPREMIERLEAGUEMATCHATCHELSEAONSUNDAY“IAMGOINGTOBEATTHEMATCHTOMORROWANDIHAVEASKEDTOMEETYAYATOURE,“HETOLDBBCSPORT“FORMEITSABOUTHOWHEFELTANDIWOULDLIKETOSPEAKTOHIMFIRSTTOFINDOUTWHATHISEXPERIENCEWAS“UEFAHASOPENEDDISCIPLINARYPROCEEDINGSAGAINSTCSKAFORTHE“RACISTBEHAVIOUROFTHEIRFANS“DURINGCITYS21WINMICHELPLATINI,PRESIDENTOFEUROPEANFOOTBALLSGOVERNINGBODY,HASALSOORDEREDANIMMEDIATEINVESTIGATIONINTOTHEREFEREESACTIONSCSKASAIDTHEYWERE“SURPRISEDANDDISAPPOINTED“BYTOURESCOMPLAINTINASTATEMENTTHERUSSIANSIDEADDED“WEFOUNDNORACISTINSULTSFROMFANSOFCSKA“AGEHASREACHEDTHEENDOFTHEBEGINNINGOFAWORDMAYBEGUILTYINHISSEEMSTOPASSINGALOTOFDIFFERENTLIFEBECAMETHEAPPEARANCEOFTHESAMEDAYMAYBEBACKINTHEPAST,TOONESELFTHEPARANOIDWEIRDBELIEFDISILLUSIONMENT,THESEDAYS,MYMINDHASBEENVERYMESSY,INMYMINDCONSTANTLYALWAYSFEELONESELFSHOULDGOTODOSOMETHING,ORWRITESOMETHINGTWENTYYEARSOFLIFETRAJECTORYDEEPLYSHALLOW,SUDDENLYFEELSOMETHING,DOIT一字开头的年龄已经到了尾声。或许是愧疚于自己似乎把转瞬即逝的很多个不同的日子过成了同一天的样子；或许是追溯过去，对自己那些近乎偏执的怪异信念的醒悟，这些天以来，思绪一直很凌乱，在脑海中不断纠缠。总觉得自己自己似乎应该去做点什么，或者写点什么。二十年的人生轨迹深深浅浅，突然就感觉到有些事情，非做不可了。THEENDOFOURLIFE,ANDCANMEETMANYTHINGSREALLYDO而穷尽我们的一生，又能遇到多少事情是真正地非做不可DURINGMYCHILDHOOD,THINKLUCKYMONEYANDNEWCLOTHESARENECESSARYFORNEWYEAR,BUTASTHEADVANCEOFTHEAGE,WILLBEMOREANDMOREFOUNDTHATTHOSETHINGSAREOPTIONALJUNIORHIGHSCHOOL,THOUGHTTOHAVEACRUSHONJUSTMEANSTHATTHEREALGROWTH,BUTOVERTHEPASTTHREEYEARSLATER,HISWRITINGOFALUMNIINPEACE,SUDDENLYFOUNDTHATISNTREALLYGROWUP,ITSEEMSISNOTSOIMPORTANTTHENINHIGHSCHOOL,THINKDONTWANTTOGIVEVENTTOOUTYOURINNERVOICECANBEINTHEHIGHSCHOOLCHILDRENOFTHEFEELINGSINAPERIOD,BUTWASEVENTUALLYINFARCTIONWHENGRADUATIONPARTYINTHETHROAT,LATERAGAINSTOODONTHEPITCHHEHASSWEATPROFUSELY,LOOKEDATHISTHROWNABASKETBALLHOOPS,SUDDENLYFOUNDHIMSELFHASALREADYCANTREMEMBERHISAPPEARANCE童年时，觉得压岁钱和新衣服是过年必备，但是随着年龄的推进，会越来越发现，那些东西根本就可有可无；初中时，以为要有一场暗恋才意味着真正的成长，但三年过去后，自己心平气和的写同学录的时候，突然就发现是不是真正的成长了，好像并没有那么重要了；然后到了高中，觉得非要吐露出自己的心声才能为高中生涯里的懵懂情愫划上一个句点，但毕业晚会的时候最终还是被梗塞在了咽喉，后来再次站在他曾经挥汗如雨的球场，看着他投过篮球的球框时，突然间发现自己已经想不起他的容颜。ORIGINALLY,THISWORLD,CANPRODUCEACHEMICALREACTIONTOANEVENT,INADDITIONTORESOLUTELY,HAVETODO,ANDTIME原来，这个世界上，对某个事件能产生化学反应的，除了非做不可的坚决，还有，时间。APERSONSTIME,YOURIDEASAREALWAYSSPECIALTOCLEARWANT,WANT,LINEISCLEAR,ASIFNOTHINGCOULDSHAKEHISALSOONCESEEMEDTOBEDETERMINEDTODOSOMETHING,BUTMOREOFTENISHEBACKEDOUTATLASTDISLIKEHISCOWARDICE,FINALLYFOUNDTHATTHEREAREALOTOFLOVE,THEREAREALOTOFMISS,LIKESHADOWREALLYHAVEBEENDOOMEDTHOSEWHODO,JUSTGREENYEARSONESELFGIVEONESELFANARMINJECTION,ORISASELFRIGHTEOUSSPIRITUAL一个人的时候，自己的想法总是特别地清晰。想要的，不想要的，界限明确，好像没有什么可以撼动自己。也曾经好像已经下定了决心去做某件事，但更多的时候是最后又打起了退堂鼓。嫌恶过自己的怯懦，最终却发现有很多缘分，有很多错过，好像冥冥之中真的已经注定。那些曾经所谓的非做不可，只是青葱年华里自己给自己注射的一支强心剂，或者说，是自以为是的精神寄托罢了。ATTHEMOMENT,THESKYISDARK,THEAIRISFRESHFACTORAFTERJUSTRAINEDSUDDENLYTHOUGHTOFBLUEPLAIDSHIRTTHOSEWEREBROKENINTOVARIOUSSHAPESOFSTATIONERYFROMTHECORNERATTHEBEGINNINGOFDEEPFRIENDSHIPHAVEDECLAREDTHEENDOFTHEENCOUNTERTHATHAVENTSTARTPLANNINGTHOSEYEARS,THOSEDAYSOFDO,FINALLY,LIKEYOUTH,WILLENDINOURLIFE此刻，天空是阴暗的，空气里有着刚下过雨之后的清新因子。突然想到那件蓝格子衬衫；那些被折成各种各样形状的信纸；那段从街角深巷伊始的友谊；还有那场还没有开始就宣告了终结的邂逅计划那些年那些天的非做不可，终于和青春一样，都将在我们的人生中谢幕。BAUMGARTNERTHEDISAPPOINTINGNEWSMISSIONABORTEDRPLAYSANIMPORTANTROLEINTHISMISSIONSTARTINGATTHEGROUND,CONDITIONSHAVETOBEVERYCALMWINDSLESSTHAN2MPH,WITHNOPRECIPITATIONORHUMIDITYANDLIMITEDCLOUDCOVERTHEBALLOON,WITHCAPSULEATTACHED,WILLMOVETHROUGHTHELOWERLEVELOFTHEATMOSPHERETHETROPOSPHEREWHEREOURDAYTODAYWEATHERLIVESITWILLCLIMBHIGHERTHANTHETIPOFMOUNTEVEREST55MILES/885KILOMETERS,DRIFTINGEVENHIGHERTHANTHECRUISINGALTITUDEOFCOMMERCIALAIRLINERS56MILES/917KILOMETERSANDINTOTHESTRATOSPHEREASHECROSSESTHEBOUNDARYLAYERCALLEDTHETROPOPAUSE,ECANEXPECTALOTOFTURBULENCEWEOFTENCLOSEOURSELVESOFFWHENTRAUMATICEVENTSHAPPENINOURLIVESINSTEADOFLETTINGTHEWORLDSOFTENUS,WELETITDRIVEUSDEEPERINTOOURSELVESWETRYTODEFLECTTHEHURTANDPAINBYPRETENDINGITDOESNTEXIST,BUTALTHOUGHWECANTRYTHISALLWEWANT,INTHEEND,WECANTHIDEFROMOURSELVESWENEEDTOLEARNTOOPENOURHEARTSTOTHEPOTENTIALSOFLIFEANDLETTHEWORLDSOFTENUS生活发生不幸时，我们常常会关上心门；世界不仅没能慰藉我们，反倒使我们更加消沉。我们假装一切仿佛都不曾发生，以此试图忘却伤痛，可就算隐藏得再好，最终也还是骗不了自己。既然如此，何不尝试打开心门，拥抱生活中的各种可能，让世界感化我们呢WHENEVERWESTARTTOLETOURFEARSANDSERIOUSNESSGETTHEBESTOFUS,WESHOULDTAKEASTEPBACKANDREEVALUATEOURBEHAVIORTHEITEMSLISTEDBELOWARESIXWAYSYOUCANOPENYOURHEARTMOREFULLYANDCOMPLETELY当恐惧与焦虑来袭时，我们应该退后一步，重新反思自己的言行。下面六个方法有助于你更完满透彻地敞开心扉。WHENEVERAPAINFULSITUATIONARISESINYOURLIFE,TRYTOEMBRACEITINSTEADOFRUNNINGAWAYORTRYINGTOMASKTHEHURTWHENTHESADNESSSTRIKES,TAKEADEEPBREATHANDLEANINTOITWHENWERUNAWAYFROMSADNESSTHATSUNFOLDINGINOURLIVES,ITGETSSTRONGERANDMOREREALWETAKEANEMOTIONTHATSFLEETINGANDMAKEITASOLIDEVENT,INSTEADOFSOMETHINGTHATPASSESTHROUGHUS当生活中出现痛苦的事情时，别再逃跑或隐藏痛苦，试着拥抱它吧；当悲伤来袭时，试着深呼吸，然后直面它。如果我们一味逃避生活中的悲伤，悲伤只会变得更强烈更真实悲伤原本只是稍纵即逝的情绪，我们却固执地耿耿于怀BYUTILIZINGOURBREATHWESOFTENOUREXPERIENCESIFWEDAMTHEMUP,OURLIVESWILLSTAGNATE,BUTWHENWEKEEPTHEMFLOWING,WEALLOWMORENEWNESSANDGREATEREXPERIENCESTOBLOSSOM深呼吸能减缓我们的感受。屏住呼吸，生活停滞；呼出呼吸，更多新奇与经历又将拉开序幕。2EMBRACETHEUNCOMFORTABLEWEALLKNOWWHATTHATTWINGEOFANXIETYFEELSLIKEWEKNOWHOWFEARFEELSINOURBODIESTHETENSIONINOURNECKS,THETIGHTNESSINOURSTOMACHS,ETCWECANPRACTICELEANINGINTOTHESEFEELINGSOFDISCOMFORTANDLETTHEMSHOWUSWHEREWENEEDTOGO我们都经历过焦灼的煎熬感，也都感受过恐惧造成的生理反应脖子僵硬、胃酸翻腾。其实，我们有能力面对这些痛苦的感受，从中领悟到出路。THEINITIALIMPULSEISTORUNAWAYTOTRYANDSUPPRESSTHESEFEELINGSBYNOTACKNOWLEDGINGTHEMWHENWEDOTHIS,WECLOSEOURSELVESOFFTOTHEPARTSOFOURLIVESTHATWENEEDTOEXPERIENCEMOSTTHENEXTTIMEYOUHAVETHISFEELINGOFBEINGTRULYUNCOMFORTABLE,DOYOURSELFAFAVORANDLEANINTOTHEFEELINGACTINSPITEOFTHEFEAR我们的第一反应总是逃避以为否认不安情绪的存在就能万事大吉，可这也恰好妨碍了我们经历最需要的生活体验。下次感到不安时，不管有多害怕，也请试着勇敢面对吧。3ASKYOURHEARTWHATITWANTS倾听内心WEREOFTENCONFUSEDATTHENEXTSTEPTOTAKE,MAKINGPROSANDCONSLISTSUNTILOUREYESBLEEDANDOURBRAINSARESOREINSTEADOFALWAYSTAKINGTHISAPPROACH,WHATIFWEENGAGEDANEWPARTOFOURSELVESTHATISNTUSUALLYINVOLVEDINTHEDECISIONMAKINGPROCESS我们常对未来犹疑不定，反复考虑利弊直到身心俱疲。与其一味顾虑重重，不如从局外人的角度看待决策之事。FROMHTTP/WWWHXENCOM/ENGLISHARTICLE/YINGYUMEIWEN/20130806/227968HTMLTHESUPERSONICDESCENTCOULDHAPPENASEARLYASSUNDATHEWEATHETHEBALLOONWILLSLOWLYDRIFTTOTHEEDGEOFSPACEAT120,000FEETTHEN,IWOULDASSUME,HEWILLSLOWLYSTEPOUTONTOSOMETHINGRESEMBLIN