自考笔记.自考重点串讲0058市场营销学小抄讲义资料

LIVINGSTANDARDS,POORFARMERSINLESSTHANCOMPLETEELIMINATIONOF4600YUAN,8949,19008“FIVEWATERSRULE“THECOUNTYINVESTED2169BILLIONYUAN,SIMILARCOUNTIESLINETHECITYSFIRSTCOMPLETETHE42KMOFSEWAGEPIPENETWORKCONSTRUCTION,COMPLETIONRATERANKEDFIRSTINTHECITY,WONTHEPROVINCIALRURALSEWAGETREATMENTWORKBETTERKEYPOLLUTIONSOURCESSUCHASELECTROPLATING,PAPERMAKING,CHEMICALINDUSTRYMANAGEMENTTHROUGHVERIFICATIONANDACCEPTANCEOFTHEMUNICIPALGOVERNMENT,THECOUNTYREMOVEDBLACKANDODOROUSRIVER,RIVERWASTE,BEGINNINGOFRIVERECOLOGICALRESTORATIONEFFECTS“THREEMODIFIEDASPLIT“ASPECTSCOUNTYTOTALDEMOLITIONILLEGALAREAUP2759MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF153,SPLITAGAINSTAREARANKINGCITYSECONDCOMPLETED“THREEMODIFIED“AREA4846MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF403,RANKINGCITYTHIRD,WHICHVILLAGEINTHEATARGETCOMPLETEDTOTALCITYRANKINGFIRSTCOUNTYGOVERNMENTWASNAMEDCITYLEVEL“THREEMODIFIEDASPLIT“WORKADVANCEDTHESEACHIEVEMENTSAREHARDWONANDSHOULDBEAPPRECIATEDHOWEVER,WEAREFULLYAWARE,THENEWPERIOD,ANDWORKINTHECOUNTRYSIDEANDTHEENVIRONMENTFACINGHIGHERSTANDARDSANDREQUIREMENTS,PROVINCIALPARTYCOMMITTEEOFFEREDTOHIGHLEVELBUILDACOMPREHENSIVEWELLOFFSOCIETYGOALREQUIRES“NOFILTH,DIRTYENVIRONMENTILLEGALBUILDINGS,INTOAWELLOFF“MUNICIPALPARTYCOMMITTEEALSOPROPOSESTOBUILDINTOTHEWELLOFFBENCHMARKGOALSOFTHECITYCOMPAREDWITHTHESUPERIORCLAIM,“SOUTHGATEOFXXBEAUTIFUL“GOAL,MYCOUNTY“SANNONG“ANDENVIRONMENTTHEREAREANUMBEROFWEAKNESSESANDGAPS,HIGHLIGHTEDINTHEFOLLOWINGFIVEASPECTSFIRST,AGRICULTUREREMAINED“LOW“PATTERN“LOW“ISREFLECTEDINTHEQUALITYANDLOWSHORT,VALUEADDEDOFTHEINDUSTRYCHAINISLOW123FUSIONYIELDLOWEMPLOYEEAGE,LOWQUALITY“SMALL“ISREFLECTEDINSMALLER,SPECIALIZEDCOOPERATIVESTHROUGHOUTTHECOUNTYTHEREWERE3,396,BUTONTHESCALEOFTOOLITTLE“SAN“ISREFLECTEDINPRODUCTION,MANAGEMENT,SERVICES,DECENTRALIZED,CENTRALIZED,STANDARDIZED,BRAND,INFORMATIONANDORGANIZATIONALLEVELISNOTHIGHSECOND,THECOUNTRYSIDEISSTILLIN“DIRTY“PHASE“DIRTY“ISDIRTYOFRURALSANITATIONSITUATIONHASNOTCHANGED“CHAOS“ISAVILLAGEINRURALHOUSINGCONSTRUCTIONPLANNING,CONSTRUCTIONOFDISORDER,NODRAWINGS,NOCONSTRUCTION,NOVETTING“FOURNO“PHENOMENON,HEAPLYINGTHERE“BAD“ISTHEWEAKRURALBASE,VILLAGEGOVERNANCEISPOORTHIRDLY,FARMERSCONTINUEDTOBE“PERSISTENT“LOOK“OLD“ISAGING,RURALLABORFORCEACCOUNTEDFOR70OVERTHEAGEOF50“BIG“ISTHATTHEREFORMMEASURESGROUNDRESISTANCE,SUCHASTHETRANSACTIONSOFPROPERTYRIGHTS,LANDREPLACEMENTPUBLICSERVICESUPPLYGAP,RURALEDUCATION,HEALTHCARE,PENSIONSANDOTHERSERVICESCANNOTMEETTHEDEMANDSTILLDIFFICULTFORPOVERTYALLEVIATION,WITHEMPHASISONPOVERTYALLEVIATIONAND191“HARD“ISA“PEASANTS,PEASANTSFOURWATEREFFECTSSTILLLACKSCOMPELLING“ALTHOUGHTHE“FIVEWATERTREATMENT“ALOT,WORKVERYHARD,BUTTHEFLOODOFSCIENTIFICENOUGH,BEFORETHETREATMENTANDWATERQUALITYIMPROVEMENTAFTERTHETREATMENTEFFECTISNOTOBVIOUS,COUNTYWIDEFOCUSONRIVERSTILLLARGELYINFERIORFIVEWATER,SWIMMINGTHERIVERCOULDNOTBEFOUNDFIVEIS“THREETOSPLIT“TASKSTILLLIESAHEADNOTICEOFSTOCKTHERE,NEWCONSTRUCTIONDIDNOTRECEIVETIMELYTREATMENTEVERYYEARSUCHASANCESTRALHALLASUNAUTHORISEDREPEATED,CONTRARYTOTHECREATEDWORKISVERYDIFFERENTFROMTHEPROVINCIALANDMUNICIPALSTANDARDSMEANWHILE,WHENIMPLEMENTATIONISNOTINPLACE,GENERALLYONLYFOCUSONILLEGALCONSTRUCTIONDEMOLISHED,FAILINGTHATSPLITTHATISCLEAR,COMBINEDDEMOLITION,INSUFFICIENTATTENTIONTORECONSTRUCTIONOFOLDRESIDENTIALAREAS,URBANVILLAGES,SHANTYTOWNSANDPROMOTEPOORTOSOLVETHESEPROBLEMS,WEMUSTENHANCETHESENSEOFRESPONSIBILITYANDURGENCY,INSISTONPROBLEMORIENTED,TOTAKESTRONGMEASURES,EFFORTSTOMAKEUPTHE“THREEAGRICULTURE“AND“FIVEWATERTREATMENT“,“THREETOSPLITA“SHORTBOARD,CONSTRUCTIONOFCOMPREHENSIVESAFEGUARDS,“SOUTHGATEOFXXBEAUTIFUL“GOALOFREALIZINGII,ANDPRECISIONSHIPOLICY,ANDMANPOWERPLAYINGGOOD“THREEAGRICULTURAL“WORKPROTRACTED“THREEAGRICULTURAL“WORKISDOECONOMICSOCIALDEVELOPMENTTHEWORKOFBASED,COUNTYLEVELSTHESECTORTOACCORDINGTO“BASEDAGRICULTURAL,ANDANDMANPOWERRURAL,ANDDEVELOPMENTFARMERS“OFREQUIREMENTS,INSISTEDAGRICULTURALRURALBASEDSTATUSNOTSHAKE,INSISTEDHUINONGKULAKPOLICYNOTWEAKENED,INSISTEDREFORMINNOVATIONTESTNOTSTOP,EFFORTSCREATEDNEWERA“THREEAGRICULTURAL“WORKNEWSITUATIONATOMAKEAGRICULTUREMORETOESTABLISHTHECONCEPTOFAGRICULTUREAROUNDTHEPEOPLEDEMAND,ANDCOMPREHENSIVELYPROMOTETHESUPPLYSIDEOFAGRICULTURESTRUCTURALREFORM,STRIVETOENHANCETHEQUALITYANDEFFICIENCYOFAGRICULTUREANDCOMPETITIVENESSFOCUSISONDOINGTHEFOURARTICLESONEISTHESTEADYINCREASEOFGRAINARTICLEALWAYSTIGHTENTHESTRINGFORFOODSECURITY,“RICEBAG“CATCHINHAND,TOHOLDLANDINTHEADJUSTMENTOFAGRICULTURALPLANTINGSTRUCTUREINTHE“REDLINE“ACCELERATINGTHECONSTRUCTIONOFGRAINRIBBONS,IMPROVINGAGRICULTURALINFRASTRUCTURE,ENHANCEFOODPRODUCTIONCAPACITY,IMPROVETHEQUALITYOFAGRICULTURALPRODUCTS,EFFECTIVELY“STEADYINCREASEOFGRAIN“ANDMAINTAIN“TONGUE“SECOND,INDUSTRYCONVERGENCEARTICLEENHANCETHELEVELOFCONCENTRATION,INTENSIFICATIONOFAGRICULTURE,CREATINGPRODUCTION,PROCESSING,DISTRIBUTION,SALESANDSERVICEINONEOFTHEAGRICULTURALINDUSTRIALCHAIN,TOBREAKDOWNTHEVALUECHAIN,IMPROVEADDEDVALUEPUSHINGFORWARD“THEINTERNETAGRICULTURAL“MODELTOIMPROVEAGRICULTURALPRODUCTION,MANAGEMENT,ANDSERVICELEVEL,INNOVATINGTHEMODEOFECOMMERCEMARKETINGOFAGRICULTURALPRODUCTS,SOLVETHEDIFFICULTPROBLEMOFSALESOFAGRICULTURALPRODUCTSAGRICULTUREANDTOURISM,EDUCATION,CULTURE,HEALTH,PENSIONANDOTHERDEEPINTEGRATION,DEVELOPLEISURE,TRAVEL第十五章市场营销新概念特别需注意的重点复习内容了解市场营销新概念的发展、演变及其对市场营销理论体系的贡献，把握客户关系管理、交叉销售、绿色营销、关系营销、网络营销的涵义、特点和内容，关注市场营销创新的趋势和动向，借以推动市场营销理论与实践创新的不断发展。第一节客户关系管理一、CRM的产生与发展客户关系管理起源于20世纪80年代初的“接触管理”。到20世纪90年代中期，“接触管理”逐渐演变为包括呼叫中心和数据分析在内的“顾客服务”。经过近20多年的不断发展，CRM最终形成一套完整的管理理论体系。二、CRM的主要功能1、顾客的获取2、顾客的开发3、顾客的保持二、CRM在企业营销中的应用应用最多、效果最佳的是金融业。从美国金融业的情况来看，在服务自动化、销售自动化、营销自动化三类应用性CRM软件市场中，服务自动化软件的市场最为成熟。2002年统计显示，国际金融业80的收入来自于20的优质顾客，而在国内，大约60的利润来自于10的顾客。更多内容请与QQ67460666微信KAOPASS索取第二节交叉销售一、交叉销售的含义是指为他人做某事后的良好感觉。二、交叉销售的应用交叉销售可以应用于多种不同的行业，如家电业、银行业、保险业、证券业、旅游酒店业等。核心是数据库的应用，关键是与特定顾客高效率的沟通，结果则是更多的销售和利润。LIVINGSTANDARDS,POORFARMERSINLESSTHANCOMPLETEELIMINATIONOF4600YUAN,8949,19008“FIVEWATERSRULE“THECOUNTYINVESTED2169BILLIONYUAN,SIMILARCOUNTIESLINETHECITYSFIRSTCOMPLETETHE42KMOFSEWAGEPIPENETWORKCONSTRUCTION,COMPLETIONRATERANKEDFIRSTINTHECITY,WONTHEPROVINCIALRURALSEWAGETREATMENTWORKBETTERKEYPOLLUTIONSOURCESSUCHASELECTROPLATING,PAPERMAKING,CHEMICALINDUSTRYMANAGEMENTTHROUGHVERIFICATIONANDACCEPTANCEOFTHEMUNICIPALGOVERNMENT,THECOUNTYREMOVEDBLACKANDODOROUSRIVER,RIVERWASTE,BEGINNINGOFRIVERECOLOGICALRESTORATIONEFFECTS“THREEMODIFIEDASPLIT“ASPECTSCOUNTYTOTALDEMOLITIONILLEGALAREAUP2759MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF153,SPLITAGAINSTAREARANKINGCITYSECONDCOMPLETED“THREEMODIFIED“AREA4846MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF403,RANKINGCITYTHIRD,WHICHVILLAGEINTHEATARGETCOMPLETEDTOTALCITYRANKINGFIRSTCOUNTYGOVERNMENTWASNAMEDCITYLEVEL“THREEMODIFIEDASPLIT“WORKADVANCEDTHESEACHIEVEMENTSAREHARDWONANDSHOULDBEAPPRECIATEDHOWEVER,WEAREFULLYAWARE,THENEWPERIOD,ANDWORKINTHECOUNTRYSIDEANDTHEENVIRONMENTFACINGHIGHERSTANDARDSANDREQUIREMENTS,PROVINCIALPARTYCOMMITTEEOFFEREDTOHIGHLEVELBUILDACOMPREHENSIVEWELLOFFSOCIETYGOALREQUIRES“NOFILTH,DIRTYENVIRONMENTILLEGALBUILDINGS,INTOAWELLOFF“MUNICIPALPARTYCOMMITTEEALSOPROPOSESTOBUILDINTOTHEWELLOFFBENCHMARKGOALSOFTHECITYCOMPAREDWITHTHESUPERIORCLAIM,“SOUTHGATEOFXXBEAUTIFUL“GOAL,MYCOUNTY“SANNONG“ANDENVIRONMENTTHEREAREANUMBEROFWEAKNESSESANDGAPS,HIGHLIGHTEDINTHEFOLLOWINGFIVEASPECTSFIRST,AGRICULTUREREMAINED“LOW“PATTERN“LOW“ISREFLECTEDINTHEQUALITYANDLOWSHORT,VALUEADDEDOFTHEINDUSTRYCHAINISLOW123FUSIONYIELDLOWEMPLOYEEAGE,LOWQUALITY“SMALL“ISREFLECTEDINSMALLER,SPECIALIZEDCOOPERATIVESTHROUGHOUTTHECOUNTYTHEREWERE3,396,BUTONTHESCALEOFTOOLITTLE“SAN“ISREFLECTEDINPRODUCTION,MANAGEMENT,SERVICES,DECENTRALIZED,CENTRALIZED,STANDARDIZED,BRAND,INFORMATIONANDORGANIZATIONALLEVELISNOTHIGHSECOND,THECOUNTRYSIDEISSTILLIN“DIRTY“PHASE“DIRTY“ISDIRTYOFRURALSANITATIONSITUATIONHASNOTCHANGED“CHAOS“ISAVILLAGEINRURALHOUSINGCONSTRUCTIONPLANNING,CONSTRUCTIONOFDISORDER,NODRAWINGS,NOCONSTRUCTION,NOVETTING“FOURNO“PHENOMENON,HEAPLYINGTHERE“BAD“ISTHEWEAKRURALBASE,VILLAGEGOVERNANCEISPOORTHIRDLY,FARMERSCONTINUEDTOBE“PERSISTENT“LOOK“OLD“ISAGING,RURALLABORFORCEACCOUNTEDFOR70OVERTHEAGEOF50“BIG“ISTHATTHEREFORMMEASURESGROUNDRESISTANCE,SUCHASTHETRANSACTIONSOFPROPERTYRIGHTS,LANDREPLACEMENTPUBLICSERVICESUPPLYGAP,RURALEDUCATION,HEALTHCARE,PENSIONSANDOTHERSERVICESCANNOTMEETTHEDEMANDSTILLDIFFICULTFORPOVERTYALLEVIATION,WITHEMPHASISONPOVERTYALLEVIATIONAND191“HARD“ISA“PEASANTS,PEASANTSFOURWATEREFFECTSSTILLLACKSCOMPELLING“ALTHOUGHTHE“FIVEWATERTREATMENT“ALOT,WORKVERYHARD,BUTTHEFLOODOFSCIENTIFICENOUGH,BEFORETHETREATMENTANDWATERQUALITYIMPROVEMENTAFTERTHETREATMENTEFFECTISNOTOBVIOUS,COUNTYWIDEFOCUSONRIVERSTILLLARGELYINFERIORFIVEWATER,SWIMMINGTHERIVERCOULDNOTBEFOUNDFIVEIS“THREETOSPLIT“TASKSTILLLIESAHEADNOTICEOFSTOCKTHERE,NEWCONSTRUCTIONDIDNOTRECEIVETIMELYTREATMENTEVERYYEARSUCHASANCESTRALHALLASUNAUTHORISEDREPEATED,CONTRARYTOTHECREATEDWORKISVERYDIFFERENTFROMTHEPROVINCIALANDMUNICIPALSTANDARDSMEANWHILE,WHENIMPLEMENTATIONISNOTINPLACE,GENERALLYONLYFOCUSONILLEGALCONSTRUCTIONDEMOLISHED,FAILINGTHATSPLITTHATISCLEAR,COMBINEDDEMOLITION,INSUFFICIENTATTENTIONTORECONSTRUCTIONOFOLDRESIDENTIALAREAS,URBANVILLAGES,SHANTYTOWNSANDPROMOTEPOORTOSOLVETHESEPROBLEMS,WEMUSTENHANCETHESENSEOFRESPONSIBILITYANDURGENCY,INSISTONPROBLEMORIENTED,TOTAKESTRONGMEASURES,EFFORTSTOMAKEUPTHE“THREEAGRICULTURE“AND“FIVEWATERTREATMENT“,“THREETOSPLITA“SHORTBOARD,CONSTRUCTIONOFCOMPREHENSIVESAFEGUARDS,“SOUTHGATEOFXXBEAUTIFUL“GOALOFREALIZINGII,ANDPRECISIONSHIPOLICY,ANDMANPOWERPLAYINGGOOD“THREEAGRICULTURAL“WORKPROTRACTED“THREEAGRICULTURAL“WORKISDOECONOMICSOCIALDEVELOPMENTTHEWORKOFBASED,COUNTYLEVELSTHESECTORTOACCORDINGTO“BASEDAGRICULTURAL,ANDANDMANPOWERRURAL,ANDDEVELOPMENTFARMERS“OFREQUIREMENTS,INSISTEDAGRICULTURALRURALBASEDSTATUSNOTSHAKE,INSISTEDHUINONGKULAKPOLICYNOTWEAKENED,INSISTEDREFORMINNOVATIONTESTNOTSTOP,EFFORTSCREATEDNEWERA“THREEAGRICULTURAL“WORKNEWSITUATIONATOMAKEAGRICULTUREMORETOESTABLISHTHECONCEPTOFAGRICULTUREAROUNDTHEPEOPLEDEMAND,ANDCOMPREHENSIVELYPROMOTETHESUPPLYSIDEOFAGRICULTURESTRUCTURALREFORM,STRIVETOENHANCETHEQUALITYANDEFFICIENCYOFAGRICULTUREANDCOMPETITIVENESSFOCUSISONDOINGTHEFOURARTICLESONEISTHESTEADYINCREASEOFGRAINARTICLEALWAYSTIGHTENTHESTRINGFORFOODSECURITY,“RICEBAG“CATCHINHAND,TOHOLDLANDINTHEADJUSTMENTOFAGRICULTURALPLANTINGSTRUCTUREINTHE“REDLINE“ACCELERATINGTHECONSTRUCTIONOFGRAINRIBBONS,IMPROVINGAGRICULTURALINFRASTRUCTURE,ENHANCEFOODPRODUCTIONCAPACITY,IMPROVETHEQUALITYOFAGRICULTURALPRODUCTS,EFFECTIVELY“STEADYINCREASEOFGRAIN“ANDMAINTAIN“TONGUE“SECOND,INDUSTRYCONVERGENCEARTICLEENHANCETHELEVELOFCONCENTRATION,INTENSIFICATIONOFAGRICULTURE,CREATINGPRODUCTION,PROCESSING,DISTRIBUTION,SALESANDSERVICEINONEOFTHEAGRICULTURALINDUSTRIALCHAIN,TOBREAKDOWNTHEVALUECHAIN,IMPROVEADDEDVALUEPUSHINGFORWARD“THEINTERNETAGRICULTURAL“MODELTOIMPROVEAGRICULTURALPRODUCTION,MANAGEMENT,ANDSERVICELEVEL,INNOVATINGTHEMODEOFECOMMERCEMARKETINGOFAGRICULTURALPRODUCTS,SOLVETHEDIFFICULTPROBLEMOFSALESOFAGRICULTURALPRODUCTSAGRICULTUREANDTOURISM,EDUCATION,CULTURE,HEALTH,PENSIONANDOTHERDEEPINTEGRATION,DEVELOPLEISURE,TRAVEL2世界各国的营销实践证明，交叉销售在银行业和保险业等领域的应用效果最为明显。三、CRM与交叉销售的营销效果1、为本企业的顾客提供周到全面的服务，提高顾客满意度和忠诚度，不断提高企业营销效益。更多内容请与QQ67460666微信KAOPASS索取2、为本企业开展富有成效的市场调研，更加精确掌握顾客需求现状、发展趋势、满足程度等数据资料，借以改善营销管理。3、其他企业提供有关的名单租赁服务，获得更多的经济价值，并且密切与战略合作方的互利关系，增进相互信任。4、本企业拓展新业务和维持顾客关系提供数据支持，促进企业提高市场营销工作的精准度。5、绿色营销（一）绿色营销的内涵广义是指企业营销活动中体现的社会价值观、伦理道德观、充分考虑社会效益、既自觉维护自然生态平衡，更自觉抵制各种有害营销。狭义是指在企业的营销活动中，牟求消费者利益、企业利益与环境利益的协调，既要充分满足消费者的需求，实现企业利润目标，也要充分注意自然生态平衡。（二）绿色营销的特点1、营销观念的升华2、营销目标的差异传统营销以取得利润为最终目标；绿色营销的目标是使经济发展同生态发展、社会发展、人的全面发展相协调，促进可持续发展战略目标的实现。3、营销手段的不同更多内容请与QQ67460666微信KAOPASS索取传统营销借助4P的有机组合满足市场需求，实现企业的营销目标。绿色营销强调营销组合中的绿色因素。LIVINGSTANDARDS,POORFARMERSINLESSTHANCOMPLETEELIMINATIONOF4600YUAN,8949,19008“FIVEWATERSRULE“THECOUNTYINVESTED2169BILLIONYUAN,SIMILARCOUNTIESLINETHECITYSFIRSTCOMPLETETHE42KMOFSEWAGEPIPENETWORKCONSTRUCTION,COMPLETIONRATERANKEDFIRSTINTHECITY,WONTHEPROVINCIALRURALSEWAGETREATMENTWORKBETTERKEYPOLLUTIONSOURCESSUCHASELECTROPLATING,PAPERMAKING,CHEMICALINDUSTRYMANAGEMENTTHROUGHVERIFICATIONANDACCEPTANCEOFTHEMUNICIPALGOVERNMENT,THECOUNTYREMOVEDBLACKANDODOROUSRIVER,RIVERWASTE,BEGINNINGOFRIVERECOLOGICALRESTORATIONEFFECTS“THREEMODIFIEDASPLIT“ASPECTSCOUNTYTOTALDEMOLITIONILLEGALAREAUP2759MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF153,SPLITAGAINSTAREARANKINGCITYSECONDCOMPLETED“THREEMODIFIED“AREA4846MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF403,RANKINGCITYTHIRD,WHICHVILLAGEINTHEATARGETCOMPLETEDTOTALCITYRANKINGFIRSTCOUNTYGOVERNMENTWASNAMEDCITYLEVEL“THREEMODIFIEDASPLIT“WORKADVANCEDTHESEACHIEVEMENTSAREHARDWONANDSHOULDBEAPPRECIATEDHOWEVER,WEAREFULLYAWARE,THENEWPERIOD,ANDWORKINTHECOUNTRYSIDEANDTHEENVIRONMENTFACINGHIGHERSTANDARDSANDREQUIREMENTS,PROVINCIALPARTYCOMMITTEEOFFEREDTOHIGHLEVELBUILDACOMPREHENSIVEWELLOFFSOCIETYGOALREQUIRES“NOFILTH,DIRTYENVIRONMENTILLEGALBUILDINGS,INTOAWELLOFF“MUNICIPALPARTYCOMMITTEEALSOPROPOSESTOBUILDINTOTHEWELLOFFBENCHMARKGOALSOFTHECITYCOMPAREDWITHTHESUPERIORCLAIM,“SOUTHGATEOFXXBEAUTIFUL“GOAL,MYCOUNTY“SANNONG“ANDENVIRONMENTTHEREAREANUMBEROFWEAKNESSESANDGAPS,HIGHLIGHTEDINTHEFOLLOWINGFIVEASPECTSFIRST,AGRICULTUREREMAINED“LOW“PATTERN“LOW“ISREFLECTEDINTHEQUALITYANDLOWSHORT,VALUEADDEDOFTHEINDUSTRYCHAINISLOW123FUSIONYIELDLOWEMPLOYEEAGE,LOWQUALITY“SMALL“ISREFLECTEDINSMALLER,SPECIALIZEDCOOPERATIVESTHROUGHOUTTHECOUNTYTHEREWERE3,396,BUTONTHESCALEOFTOOLITTLE“SAN“ISREFLECTEDINPRODUCTION,MANAGEMENT,SERVICES,DECENTRALIZED,CENTRALIZED,STANDARDIZED,BRAND,INFORMATIONANDORGANIZATIONALLEVELISNOTHIGHSECOND,THECOUNTRYSIDEISSTILLIN“DIRTY“PHASE“DIRTY“ISDIRTYOFRURALSANITATIONSITUATIONHASNOTCHANGED“CHAOS“ISAVILLAGEINRURALHOUSINGCONSTRUCTIONPLANNING,CONSTRUCTIONOFDISORDER,NODRAWINGS,NOCONSTRUCTION,NOVETTING“FOURNO“PHENOMENON,HEAPLYINGTHERE“BAD“ISTHEWEAKRURALBASE,VILLAGEGOVERNANCEISPOORTHIRDLY,FARMERSCONTINUEDTOBE“PERSISTENT“LOOK“OLD“ISAGING,RURALLABORFORCEACCOUNTEDFOR70OVERTHEAGEOF50“BIG“ISTHATTHEREFORMMEASURESGROUNDRESISTANCE,SUCHASTHETRANSACTIONSOFPROPERTYRIGHTS,LANDREPLACEMENTPUBLICSERVICESUPPLYGAP,RURALEDUCATION,HEALTHCARE,PENSIONSANDOTHERSERVICESCANNOTMEETTHEDEMANDSTILLDIFFICULTFORPOVERTYALLEVIATION,WITHEMPHASISONPOVERTYALLEVIATIONAND191“HARD“ISA“PEASANTS,PEASANTSFOURWATEREFFECTSSTILLLACKSCOMPELLING“ALTHOUGHTHE“FIVEWATERTREATMENT“ALOT,WORKVERYHARD,BUTTHEFLOODOFSCIENTIFICENOUGH,BEFORETHETREATMENTANDWATERQUALITYIMPROVEMENTAFTERTHETREATMENTEFFECTISNOTOBVIOUS,COUNTYWIDEFOCUSONRIVERSTILLLARGELYINFERIORFIVEWATER,SWIMMINGTHERIVERCOULDNOTBEFOUNDFIVEIS“THREETOSPLIT“TASKSTILLLIESAHEADNOTICEOFSTOCKTHERE,NEWCONSTRUCTIONDIDNOTRECEIVETIMELYTREATMENTEVERYYEARSUCHASANCESTRALHALLASUNAUTHORISEDREPEATED,CONTRARYTOTHECREATEDWORKISVERYDIFFERENTFROMTHEPROVINCIALANDMUNICIPALSTANDARDSMEANWHILE,WHENIMPLEMENTATIONISNOTINPLACE,GENERALLYONLYFOCUSONILLEGALCONSTRUCTIONDEMOLISHED,FAILINGTHATSPLITTHATISCLEAR,COMBINEDDEMOLITION,INSUFFICIENTATTENTIONTORECONSTRUCTIONOFOLDRESIDENTIALAREAS,URBANVILLAGES,SHANTYTOWNSANDPROMOTEPOORTOSOLVETHESEPROBLEMS,WEMUSTENHANCETHESENSEOFRESPONSIBILITYANDURGENCY,INSISTONPROBLEMORIENTED,TOTAKESTRONGMEASURES,EFFORTSTOMAKEUPTHE“THREEAGRICULTURE“AND“FIVEWATERTREATMENT“,“THREETOSPLITA“SHORTBOARD,CONSTRUCTIONOFCOMPREHENSIVESAFEGUARDS,“SOUTHGATEOFXXBEAUTIFUL“GOALOFREALIZINGII,ANDPRECISIONSHIPOLICY,ANDMANPOWERPLAYINGGOOD“THREEAGRICULTURAL“WORKPROTRACTED“THREEAGRICULTURAL“WORKISDOECONOMICSOCIALDEVELOPMENTTHEWORKOFBASED,COUNTYLEVELSTHESECTORTOACCORDINGTO“BASEDAGRICULTURAL,ANDANDMANPOWERRURAL,ANDDEVELOPMENTFARMERS“OFREQUIREMENTS,INSISTEDAGRICULTURALRURALBASEDSTATUSNOTSHAKE,INSISTEDHUINONGKULAKPOLICYNOTWEAKENED,INSISTEDREFORMINNOVATIONTESTNOTSTOP,EFFORTSCREATEDNEWERA“THREEAGRICULTURAL“WORKNEWSITUATIONATOMAKEAGRICULTUREMORETOESTABLISHTHECONCEPTOFAGRICULTUREAROUNDTHEPEOPLEDEMAND,ANDCOMPREHENSIVELYPROMOTETHESUPPLYSIDEOFAGRICULTURESTRUCTURALREFORM,STRIVETOENHANCETHEQUALITYANDEFFICIENCYOFAGRICULTUREANDCOMPETITIVENESSFOCUSISONDOINGTHEFOURARTICLESONEISTHESTEADYINCREASEOFGRAINARTICLEALWAYSTIGHTENTHESTRINGFORFOODSECURITY,“RICEBAG“CATCHINHAND,TOHOLDLANDINTHEADJUSTMENTOFAGRICULTURALPLANTINGSTRUCTUREINTHE“REDLINE“ACCELERATINGTHECONSTRUCTIONOFGRAINRIBBONS,IMPROVINGAGRICULTURALINFRASTRUCTURE,ENHANCEFOODPRODUCTIONCAPACITY,IMPROVETHEQUALITYOFAGRICULTURALPRODUCTS,EFFECTIVELY“STEADYINCREASEOFGRAIN“ANDMAINTAIN“TONGUE“SECOND,INDUSTRYCONVERGENCEARTICLEENHANCETHELEVELOFCONCENTRATION,INTENSIFICATIONOFAGRICULTURE,CREATINGPRODUCTION,PROCESSING,DISTRIBUTION,SALESANDSERVICEINONEOFTHEAGRICULTURALINDUSTRIALCHAIN,TOBREAKDOWNTHEVALUECHAIN,IMPROVEADDEDVALUEPUSHINGFORWARD“THEINTERNETAGRICULTURAL“MODELTOIMPROVEAGRICULTURALPRODUCTION,MANAGEMENT,ANDSERVICELEVEL,INNOVATINGTHEMODEOFECOMMERCEMARKETINGOFAGRICULTURALPRODUCTS,SOLVETHEDIFFICULTPROBLEMOFSALESOFAGRICULTURALPRODUCTSAGRICULTUREANDTOURISM,EDUCATION,CULTURE,HEALTH,PENSIONANDOTHERDEEPINTEGRATION,DEVELOPLEISURE,TRAVEL3（三）绿色营销的实施1、树立绿色营销观念2、收集绿色需求信息3、制定绿色营销战略4、确定绿色营销组合第三节绿色营销一、绿色营销的内涵更多内容请与QQ67460666微信KAOPASS索取是指以促进可持续发展为目标，为实现经济利益、消费者需要和环境利益的统一而开展的市场营销活动。广义的绿色营销是指企业营销活动中体现的社会价值观、伦理道德观，充分考虑社会效益，既自觉维护自然生态平衡，更自觉抵制各种有害营销。狭义的绿色营销是指企业在营销活动中，牟求消费者利益、企业利益与环境利益的协调，既要充分满足消费者的需求，实现企业利润目标，也要充分注意自然生态平衡。实施绿色营销的企业，对产品的创意、设计和生产以及定价与促销的策划和实施，都要以保护生态环境为前提，力求减少和避免环境污染，保护和节约自然资源，维护人类社会的长远利益，实现经济与市场的可持续发展。二、绿色营销的实施（一）树立绿色营销观念。（二）收集绿色需求信息。（三）制定绿色营销战略。（四）确定绿色营销组合。第四节整合营销与整合营销传播一、整合营销（一）整合营销的内涵是一种系统化的营销方法，具有自身的指导理念、分析方法、思维模式和运作方式，是对抽象的、共性的营销的具体化。它是一种通过对各种营销工具和手段的系统化结合，根据环境进行即时性的动态修正，以使交换双方在交互中实现价值增值的营销理念与方法。更多内容请与QQ67460666微信KAOPASS索取（二）整合营销观念的演进LIVINGSTANDARDS,POORFARMERSINLESSTHANCOMPLETEELIMINATIONOF4600YUAN,8949,19008“FIVEWATERSRULE“THECOUNTYINVESTED2169BILLIONYUAN,SIMILARCOUNTIESLINETHECITYSFIRSTCOMPLETETHE42KMOFSEWAGEPIPENETWORKCONSTRUCTION,COMPLETIONRATERANKEDFIRSTINTHECITY,WONTHEPROVINCIALRURALSEWAGETREATMENTWORKBETTERKEYPOLLUTIONSOURCESSUCHASELECTROPLATING,PAPERMAKING,CHEMICALINDUSTRYMANAGEMENTTHROUGHVERIFICATIONANDACCEPTANCEOFTHEMUNICIPALGOVERNMENT,THECOUNTYREMOVEDBLACKANDODOROUSRIVER,RIVERWASTE,BEGINNINGOFRIVERECOLOGICALRESTORATIONEFFECTS“THREEMODIFIEDASPLIT“ASPECTSCOUNTYTOTALDEMOLITIONILLEGALAREAUP2759MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF153,SPLITAGAINSTAREARANKINGCITYSECONDCOMPLETED“THREEMODIFIED“AREA4846MILLIONSQUAREMETERS,COMPLETEDCITYISSUEDANNUALTASKOF403,RANKINGCITYTHIRD,WHICHVILLAGEINTHEATARGETCOMPLETEDTOTALCITYRANKINGFIRSTCOUNTYGOVERNMENTWASNAMEDCITYLEVEL“THREEMODIFIEDASPLIT“WORKADVANC