《新境界-综合教程》 unit PPT精选文档

,CompanyPerformance,Unit4,新境界职业英语综合教程,PartITextA,PartIIAppliedWriting,PartIIITextB,PartIVReadingSkills,PartITextA,Task1,Task2,Task4,Comprehension,Task1,Task2,Task4,Task7,Task3,Task1,Task2,ComprehensiveExercises,MiniText,BackgroundInformation,TextA,Task3,Task4,Home,Discusswithyourneighborthefollowingquestions:,Task1,Pre-readingActivities,Back,Whatdoyouknowaboutcompanyperformance?2.WhatdoyouthinkistheperformanceofCoca-ColaCompany?3.WhichproductistheCoca-Colacompanybestknownfor?,Companyperformanceistheresultoftheactivitiesofanorganizationoveragivenperiodoftime.,Coca-ColaCompanyisplacedatthetop10percentofthelargest2,500companiesintheworld.,Coca-ColaCompanyisbestknownforitssoftdrinkCoca-Colawhichisthemostpopularandbiggest-sellingsoftdrinkinhistory,aswellasthebest-knownproductintheworld.,Back,4.HowmanydifferentCoca-Colabeveragesdoyouknow?5.WhatwasCoca-Colassaleslastyear?,Coca-ColaCompanyhasaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasandcoffees,andmilk-andsoy-basedbeverages.,Thecompanyreportedprofitsof$6.82bn(4.36bn)for2009-ariseof17%onthepreviousyear.,Back,ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.,a)_:makechangesinb)_:putmoneyinaprojectforprofitc)_:brandortradenamed)_:airthatallanimalsdependontobreathee)_:considerascomingfromf)_:someonewhoownsorholdsashareofstocks,invest,innovate,trademark,oxygen,attributeto,shareowner,Task2,Back,MiniText,GrowingOurBusinessthroughTrademarkCoca-cola,“TrademarkCoca-ColaistheoxygenforourCompany.Theprofitsfromitssalesenableustoinvestininnovatingnewproducts,createnewmarketingstrategiesandimproveourmarketpresence,allowingustoreturnvaluetoourshareowners.Wearefocusedoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.”GaryFayardExecutiveVicePresidentandChiefFinancialOfficer,1,2,Back,MiniText,ThesalesofTrademarkCoca-Colaarewhatfuelourbusiness.ThegrowthandsuccessofTrademarkCocaColaenablestheCocaColasystemtofurtherinvestinprograms,marketingandinnovation.Overthepast20years,TrademarkCocaColahassoldanadditional5.8billionunitcases.Thisadditionalunitcasegrowthcoverseveryoperatinggroup,withthelargestgrowthinLatinAmerica,Europe,andEurasiaandAfrica.Whileasignificantamountofthisgrowthisattributedtodevelopingmarkets,TrademarkCocaColacontinuestoalsogrowindevelopedmarkets,andweareconfidentthatitwillcontinuetogrowglobally.,3,4,5,Back,MiniText,Back,TrademarkCoca-Cola2009UnitCaseVolumeGrowth(selectmarkets),Back,BackgroundInformation,GaryP.Fayard,ExecutiveVicePresidentandChiefFinancialOfficer,joinedthecompanyin1994asVicePresidentandController.HewaspromotedtotheroleofSeniorVicePresidentandChiefFinancialOfficerin1999andtohiscurrentpositionasExecutiveVicePresidentandChiefFinancialOfficerin2003.HealsocurrentlyservesontheboardofdirectorsofCoca-ColaFEMSA.,(tobecontinued.),Back,BackgroundInformation,Mr.FayardalsoservesontheboardoftheAtlantaAreaCounciloftheBoyScouts,theAtlantaSymphonyOrchestra,theUniversityofAlabamaBoardofVisitorsandtheUniversityofAlabamaPresidentsCabinet.HeisamemberoftheAmericanInstituteofCPAs.HepreviouslyhasservedontheFinancialAccountingStandardsAdvisoryCouncilandtheAmericanAssemblyatColumbiaUniversity,aswellastheboardsofCoca-ColaEnterprises,theAllianceTheaterandtheAmericanKidneyFoundation.,(tobecontinued.),Back,BackgroundInformation,PriortojoiningtheCompany,Mr.Fayardserved19yearswithErnstinvestingininnovation;andtoenhanceourdistribution,salesandproductioncapabilitiesaroundtheworld.,3,4,Back,TextA,Para.3Workingwithourmorethan300bottlingpartners,weaddedapproximately650millionunitcasesofvolumetoourbusiness,a3%gainover2008.The2009additionalunitcasevolumefromChina,India,MexicoandBrazilalonewasequaltoaddinganotherGermanyoursixth-largestmarkettoourbusiness.Wealsogrewindividualbrands,includingourSimplytrademarkwhichreachedretailsalesofmorethan$1billion.,5,6,Back,TextA,Para.4In2009,ourCompanygenerated$8.2billionincashfromoperations,upeightpercentfrom2008andmarkingthefirsttimewehavesurpassedthe$8billionmark.Wereinvested$2billionbackintoourbusiness,repurchased$1.5billioninCompanystockandpaid$3.8billiontoshareownersthroughdividends.Indeed,2009markedour47thcontinuousyearofincreaseddividendpayments.,7,Back,TextA,Para.5ThepastyearwasonechapterinanongoinggrowthstoryforourCompany.ItwasanimportantyearbecauseitreaffirmedourconfidenceinourCompanysabilitytoovercomeanextraordinaryglobaleconomiccrisisandcontinuetogrow.Para.6Andmostofall,wethankyou,ourfellowshareowners,foryoursupport.Thereisnogreaterresponsibilitythanearningyourtrustandconfidence,andrestassuredwewillworktirelesslytokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourCompany.,8,9,10,Back,TextA,Withsinceregratitude,MuhtarKentChairmanandChiefExecutiveOfficerMarch22,2010,MuhtarKent,Back,BackgroundInformation,TheCoca-ColaCompany(TCCC),headquarteredinAtlanta,Georgia,istheworldslargestsoft-drinkcompany.Thecompanyownsfourofthetopfivesoft-drinkbrands(Coca-Cola,DietCoke,Fanta,andSprite).OtherbrandsincludeMinuteMaid,Powerade,andDasaniwater.InNorthAmericaitsellsGroupeDanonesEvian.OutsideofAustralia,EuropeandNorthAmerica,thecompanysellsbrandsfromtheDr.PepperSnappleGroup.CocaColamakesorlicensesover3,000drinksinsome200countries.,(tobecontinued.),Back,BackgroundInformation,Itowns32%ofMexicosbottlerCoca-ColaFEMSAand23%ofEuropeanbottlerCoca-ColaHellenicBottling.Inlate2010,TCCCboughtoutitsleadingbottler,Coca-ColaEnterprises(CCE),andrenameditCoca-ColaRefreshmentsUSA.InthefiscalyearendinginDecemberof2010,thecompanyreportedsalesofapproximately$35.2billiondollarsandhad92,800employees.Coca-ColaCo.sCEO,MuhtarKent,earnedover$24millionin2010.,(Theend),Back,LanguagePoints,1.(Para.1)WearepleasedtosharewithyouthatthepassionanddeterminationbelongingtothewomenandmenofCoca-ColahelpedourCompanycontinuetogrowduringtheworsteconomicenvironmentsinceWorldWarII.Paraphrase:WearegladtotellyouthatourcompanycontinuedtogrowduringtheworsteconomicenvironmentsinceWorldWarII.ThisisduetothepassionanddeterminationofallthestaffmembersofCoca-Cola.,(tobecontinued.),Back,LanguagePoints,StructureAnalysis:“thatthepassionanddetermination.”isanobjectclause.“belongingtothewomenandmenofCoca-Cola”isapresentparticipleusedasanattributivetomodify“thepassionanddetermination”.share:totellotherpeopleaboutanidea,secret,problemetc.把（想法、秘密、问题等向别人）诉说，告诉e.g.Soniasharedaverytouchingstorywiththegroup.索尼娅给全组讲述了一个非常感人的故事。Theymeettosharesecretsandreliveoldmemories.他们碰面是为了分享秘密，重温回忆。,(tobecontinued.),Back,LanguagePoints,havesomethingincommon.共享（某事、某物）e.g.Childrenshouldbetaughttosharetheirtoys.应该教育孩子们共享玩具。Translation:我们非常喜悦地想和你们分享一个好消息：我们公司的业绩在二战后最恶劣的经济环境下得以持续增长，这一切都归功于各位可口可乐同仁们的热情和决心。,(Theend),Back,LanguagePoints,2.(Para.1)Ourintensefocusongrowingourbrands,gainingshare,drivingrevenuegrowthandimprovingproductivityenabledourCompanytomeetour2009volumeandprofitgrowthgoals,inlinewithourlong-termtargets.Paraphrase:Wepaidparticularattentiontogrowourbrands,gainshare,driverevenuegrowthandimproveproductivity.Allthatwevedonemadeourcompanytoachieveour2009volumeandprofitgrowthgoals,whichisinaccordancetoourlong-termtargets.,(tobecontinued.),Back,LanguagePoints,StructureAnalysis:Thisisasubject+predicate+object+objectcomplementstructure.“Ourintensefocusproductivity”isthesubject;“enabled”isthepredicate;“ourcompany”istheobject;“tomeettargets”istheobjectcomplement.focus:particularattentionpaidtosomething关注；注意e.g.Idliketoseemorefocusoneconomicpolicy.我希望看到对经济政策的更多关注。Theschoolputsastrongfocusonacademicachievement.学校特别关注学术成果。,(tobecontinued.),Back,LanguagePoints,enable:togivesomeonetheabilityoropportunitytodosomething使能够，使有机会e.g.Thiswillenableuserstoconductlivevideoconversations.这将使用户能够进行视频交谈。meetagoal/target:toachieveanaimetc.达到目标/指标/目的e.g.Willthegovernmentbeabletomeettheirspendingtargets?政府能够实现他们的开支目标吗？,(tobecontinued.),Back,LanguagePoints,inlinewith:inaccordanceto按照，与一致e.g.Yourplanisinlinewithmyideas.你的计划符合我的想法。Ourcounterofferisinlinewiththeinternationalmarket.我方的还盘与国际行情是一致的。Translation:我们专注于扩大品牌影响力，赢得市场份额，拉动收入增长，提高生产率，从而完成了我们在2009年得销量和利润增长的目标，同时这也与我们的长期目标相一致。,(Theend),Back,LanguagePoints,3.(Para.2)Weentered2009withasimpleandclearpurpose:toconfronttheglobaleconomicuncertaintybyfocusingonwhatwecouldcontrol.StructureAnalysis:“byfocusingonwhatwecouldcontrol”isanadverbialofmanner.“whatwecouldcontrol”isanobjectclauseusedastheobjectofthepreposition“on”.,(tobecontinued.),Back,LanguagePoints,confront:toface,meetordealwithadifficultsituationorperson面对；对抗e.g.Wetrytohelppeopleconfronttheirproblem.我们试图帮助人们勇敢地正视问题。Ittakescouragetoconfrontyourfears.克服恐惧心理需要勇气。Translation:我们带着一个简单而又清楚的目标迈入2009年，就是要把工作重心放在我们能控制的领域，来对抗全球经济的不可靠性。,(Theend),Back,LanguagePoints,4.(Para.2)Weworkedtoensurethatwecameoutofthiscrisisinanevenstrongerpositionbycommunicatingwithourconsumersandretailcustomers;investingininnovation;andtoenhanceourdistribution,salesandproductioncapabilitiesaroundtheworld.Paraphrase:Weworkedtocommunicatewithourcustomersandretailcustomersandinvestinnovation,inordertoensureanevenstrongerpositionafterthiscrisis.Wealsoworkedtodevelopourcapabilitiesindistribution,salesandproductionaroundtheworld.,(tobecontinued.),Back,LanguagePoints,StructureAnalysis:“toenhanceourdistribution,salesandproductioncapabilitiesaroundtheworld”isanellipticalsentence(省略句),inwhichthesubjectandthepredicate“weworked”areomitted.enhance:toimprovesomething,ormakeitmoreattractiveormorevaluable增强；改善；提高e.g.Hemademanyeffortstoenhancehisreputation.他做了许多努力来提高他的声誉。Thoseclothesdonothingtoenhanceherappearance.她穿那些衣服也并没显得更漂亮。,(tobecontinued.),Back,LanguagePoints,Translation:通过与消费者和零售商的沟通，加大创新投入，我们努力确保在走出这场危机之后能处于更加强大的市场地位，并提升世界各个地区分销、销售和生产方面的能力。,(Theend),Back,LanguagePoints,5.(Para.3)Workingwithourmorethan300bottlingpartners,weaddedapproximately650millionunitcasesofvolumetoourbusiness,a3%gainover2008.Paraphrase:Workingwithourmorethan300bottlingpartners,weincreasedabout650millionunitcasesofvolumetoourbusiness,whichis3%morethanthatof2008.StructureAnalysis:“Workingwithbottlingpartners”isapresentparticipleusedasanaccompanyingadverbial.“a3%gainover2008”istheappositiveof“650millionunitcasesofvolume”.,(tobecontinued.),Back,LanguagePoints,add.to.:toincreaseorputsomethingwithanotherthing增加；添加e.g.Thesalestaxadds8%tothepriceofclothes.销售税使服装价格增加了8%。Theyveaddedtwomajorcompaniestotheirimpressivelistofclients.他们令人印象深刻的客户名单上又添加了两家大公司。Translation:与三百多家装瓶商合作，我们的销售总量大约增加了六亿五千万标准箱，比2008年增长了百分之三。,(Theend),Back,LanguagePoints,6.(Para.3)The2009additionalunitcasevolumefromChina,India,MexicoandBrazilalonewasequaltoaddinganotherGermanyoursixth-largestmarkettoourbusiness.Paraphrase:The2009additionalunitcasevolumefromChina,India,MexicoandBrazilalonewasasthesameamountasthatofGermanywhichisthesixth-largestmarketofourbusiness.,(tobecontinued.),Back,LanguagePoints,StructureAnalysis:Thisisasubject+predicate+objectstructure.“The2009alone”isthesubject;“wasequalto”isthepredicate;“addinganotherGermany”isagerundusedasanobject.beequalto:bethesameinvalue,amount,sizeetc.assomeoneorsomethingelse相当于，等同于e.g.Oneunitofalcoholisequaltoonesmallglassofwine.一单位的酒精相当于一小杯葡萄酒。Translation:2009年增长的那部分来自于中国、印度、墨西哥和巴西，销量等同于增加一个像德国我们的第六大市场的销量。,(Theend),Back,LanguagePoints,7.(Para.4)In2009,ourCompanygenerated$8.2billionincashfromoperations,upeightpercentfrom2008andmarkingthefirsttimewehavesurpassedthe$8billionmark.Paraphrase:In2009,ourcompanycreated$8.2billionincashfromoperations,whichiseightpercentmorethanthatof2008.Andthismarkedthefirsttimewehavebrokenthroughthe$8billionmark.,(tobecontinued.),Back,LanguagePoints,StructureAnalysis:“markingthefirsttime”isapresentparticipleusedasanadverbialofresult.E.g.Itrainsheavilylastnight,causingtheseverefloodinginthearea.昨晚大雨倾盆，使得这个地区遭了洪灾。“wehavesurpassedthe$8billionmark”isanattributiveclausewhichmodifiestheantecedent“thefirsttime”.,(tobecontinued.),Back,LanguagePoints,surpass:todoorbebetterthan超越，胜过e.g.In15years,ChinawilllikelysurpasstheU.S.astheworldslargestmarket.15年后，中国可能超过美国成为世界最大的市场。Stewarthassurpassedhimselfwithhislatestnovel.斯图尔特最新的一部小说超越了以往所有的作品。Translation:在2009年，我们公司通过运营创造了82亿的现金收入，这比2008年增长了8%，同时也标志着第一次迈过了80亿美元的销售大关。,(Theend),Back,LanguagePoints,8.(Para.5)ItwasanimportantyearbecauseitreaffirmedourconfidenceinourCompanysabilitytoovercomeanextraordinaryglobaleconomiccrisisandcontinuetogrow.Paraphrase:ItwasanimportantyearbecauseithelpedusregainourconfidenceinourCompanysabilitytoovercomeaparticularglobaleconomiccrisisandcontinuetogrow.StructureAnalysis:“toovercome”isaninfiniteusedasanattributivetomodify“ability”.E.g.Iborrowedsomebookstoreadduringmyholiday.,(tobecontinued.),Back,LanguagePoints,reaffirm:tostateorassertpositivelyagain重申，再肯定e.g.Hereaffirmedhiscommitmenttothecountryseconomicreform.他重申了进行国家经济改革的决心。Thegovernmenthasreaffirmedthatitwilltakeanystepsnecessarytomaintainlawandorder.政府重申将采取一切必要措施维护法律和秩序。Translation:过去的一年是关键的一年，因为它重拾了我们对公司能力的信心，尤其是在抗击严重的全球经济危机和持续发展方面的能力。,(Theend),Back,LanguagePoints,9.(Para.6)Andmostofall,wethankyou,ourfellowshareowners,foryoursupport.StructureAnalysis:“ourfellowshareowners”istheappositiveof“you”.Theybothserveastheobjectof“thank”.mostofall:particularly尤其是；最e.g.Mostofall,Ijustfeltsadthatitwasover.我感到最难过的是一切都结束了。WhatIwantmostofallistospendmoretimewithmylittlegirl.我最想做的是多花些时间和我的小女儿在一起。,(tobecontinued.),Back,LanguagePoints,thanksbforsth:totellsomeoneyouaregratefulforsomethingtheyhavedoneofgiventoyou感谢；向致谢e.g.Ithankedhimforhishelpandleft.我对他的帮助表示感谢后就离开了。Ijustwantedtothankyoufortheflowers,theyrebeautiful.我只是想谢谢你送的那些花，它们真漂亮。Translation:我们尤其要谢谢你们，各位股东们的支持。,(Theend),Back,LanguagePoints,10.(Para.6)Thereisnogreaterresponsibilitythanearningyourtrustandconfidence,andrestassuredwewillworktirelesslytokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourCompany.Paraphrase:Earningyourtrustandconfidenceisourgreatestresponsibility.Andpleasedontworryandbelievethatwewillmakeeveryefforttokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourcompany.,(tobecontinued.),Back,restassured(that):usedtotellsomeonenottoworry,becausewhatyousayaboutasituationistrue请放心（）e.g.Youmayrestassuredthatitwillbereadyontime.你放心，到时候会准备好的。Translation:赢得您的信任和信心是我们最大的职责，请放心我们会不懈地努力并恪守承诺，使您在我们公司的投资得到保护和增值。,(Theend),Back,LanguagePoints,亲爱的各位股东：Para.1我们非常喜悦地想和你们分享一个好消息：我们公司的业绩在二战后最恶劣的经济环境下得以持续增长，这一切都归功于各位可口可乐同仁们的热情和决心。我们专注于扩大品牌影响力，赢得市场份额，拉动收入增长，提高生产率，从而完成了我们在2009年得销量和利润增长的目标，同时这也与我们的长期目标相一致。,摘自可口可乐2009年年度综论,总裁的信,Back,TranslationofTextA,Para.2我们带着一个简单而又清楚的目标迈入2009年，就是要把工作重心放在我们能控制的领域，来对抗全球经济的不可靠性。通过与消费者和零售商的沟通，加大创新投入，提升世界各个地区分销、销售和生产方面的能力，我们努力确保在走出这场危机之后能处于更加强大的市场地位。,Back,TranslationofTextA,Para.3与三百多家装瓶商合作，我们的销售总量大约增加了六亿五千万标准箱，比2008年增长了百分之三。2009年增长的那部分来自于中国、印度、墨西哥和巴西，销量等同于增加一个像德国我们的第六大市场的销量。2009年增长的那部分来自于中国、印度、墨西哥和巴西的销量，等同于增加一个像德国，我们的第六大市场的销量。我们也扩大了自己品牌的影响力，包括我们达到10亿零售额的Simply商标。,Back,TranslationofTextA,Para.4在2009年，我们公司通过运营创造了82亿的现金收入，这比2008年增长了8%，同时也标志着第一次迈过了80亿美元的销售大关。我们又增加了20亿的业务投资，再购买了15亿的公司股票，并付给股东们38亿的红利。事实上，2009年标志着我们公司的第47个红利持续增长的一年。,Back,TranslationofTextA,Para.5去年是我们公司持续发展故事中的一个篇章。过去的一年是关键的一年，因为它重拾了我们对公司能力的信心，尤其是在抗击严重的全球经济危机和持续发展方面的能力。Para.6我们尤其要谢谢你们，各位股东们的支持。赢得您的信任和信心是我们最大的职责，请放心我们会不懈地努力并恪守承诺，使您在我们公司的投资得到保护和增值。,Back,TranslationofTextA,致以诚挚的感谢，穆塔肯特董事长兼执行总裁2010年3月21日,Back,TranslationofTextA,Task1,1.Tomeettheir2009volumeandprofitgrowthgoals,whatdoesTrademarkCoca-Colahavetofocuson?,TrademarkCoca-Colahastofocusongrowingtheirbrands,gainingshare,drivingrevenuegrowthandimprovingproductivitytomeettheir2009volumeandprofitgrowthgoals.,Comprehension,Workinpairsandanswerthefollowingquestionsaccordingtothetext.,Back,2.Whatsimpleandclearpurposedidtheykeepinmindwhentheyentered2009?3.Howdidthecompanyworktogetoutoftheeconomiccrisisinanevenstrongerposition?,Theywantedtoconfronttheglobaleconomicuncertaintybyfocusingonwhattheycouldcontrol.,Thecompanycommunicatedwiththeirconsumersandretailcustomers,investedininnovationandenhancedtheirdistribution,salesandproductioncapabilitiesaroundtheworld.,Back,4.Howmanybottlingpartnersdoesthecompanyhave?5.WhichisthesixthlargestmarkettoTrademarkCoca-Cola?6.NameoneoftheindividualbrandsthatTrademarkCoca-Colagrewandhowmuchretailsalesdiditachieve?,Thecompanyhasmorethan300bottlingpartners.,Germanyisthesixthlargestmarkettothecompany.,SimplytrademarkisoneoftheindividualbrandsthatTrademarkCoca-Colagrew,anditachievedretailsalesofmorethan$1billion.,Back,7.HowmuchdidtheCompanygeneratefromoperationsin2009?8.WhywilltheCompanyworktirelessly?,TheCompanygenerated$8.2billionincashfromoperationsin2009.,Thecompanywillworktirelesslybecauseitisimportanttoearnshareownerstrustandconfidence,andtokeeptheircommitments,alsotoprotectandgrowthevalueofshareownersinvestmentintheCompany.,Back,1.WhatweretheimportantfactorsthathelpedTrademarkCoca-ColagrowduringtheworsteconomicenvironmentsinceWorldWarII?a.Morefriendlyenvironment.b.ThepassionanddeterminationfromthepeopleofCoca-Cola.c.Theadvertisementthecompanyused.d.Morecapitalthecompanyinvested.,Task2,Choosethebestanswertothefollowingquestions.,Back,2.Intheworsteconomicenvironmentthecompany_.a.stoppedgrowingb.didnotinvestc.continuedtogrowd.soldless3.TheadditionalunitcasevolumefromChina,India,MexicoandBrazilalonein2009wasequaltoaddingwhichcountrytotheirbusiness?a.Japan.b.UnitedKingdom.c.Germany.d.France.4.Inwhichyeardidthecompanysurpassthe$8billionmark?a.In2008.b.In2009.c.In2007.d.In2006.,Back,5.Inthe4thparagraph,whatdoesitmeanbythe“47thcontinuousyearofincreaseddividendpayments”?a.The47thtimethedividendpaymentsstayedthesame.b.47yearsofunstabledividendpayments.c.47yearsofdividendpaymentreductionwithoutinterval.d.47yearsofdividendpaymentgrowthwithoutinterval.6.Attheendoftheletter,whowasthanked?a.Shareownersofthecompany.b.Consumersofthecompany.c.Theboardofdirectors.d.Staffofthecompany.,Back,7.Fromquestion6,whyweretheythanked?a.FordrinkinglotsofCoca-Cola.b.Forwritingaletter.c.Forthei