湖南省隆回县第二中学高中英语 模块四 Unit1 Period15导学案 新人教版必修4.doc

湖南省隆回县第二中学高中英语模块四导学案：unit1 period1-5module 4 unit 1 advertisingperiod 1 words and expressionsoriginated by ms. xu revised by ms. jiang and ms. yangstudying task: the new words and expressionsstudying aims: 1. enriching our vocabulary.2. mastering some key words and expressions.self education(自主学习):task 1: read and recite all the new words and expressions on page67.task 2: write down the parts of speech of the following key words and their meanings: persuade, cheat, skilful, innocent, breath, fool, cure, pleased, comment, consult, motto, trick, aim, promote, benefit, intelligence, comprehensiontask 3: key phrases(fill in the following blanks.)1.be meant 旨在；目的是 5.feel pleased 对-感到高兴2.be aware 知道；明白；意识到 6.fall 上的当；受-的骗3.even 虽然；即使 7.play 欺骗；捉弄4.fool sb sth 欺骗某人做某事 8.deal 涉及；关于；处理；应付team work(合作探究):please fill in the following blanks.1.advertising( n.) (vt.&vi)(为-)登（做）广告 (n.)广告，广告宣传 (n.)广告商 2.persuade( vt.) (adj.)劝诱的，有说服力的3.skilful (adj) (n. ) 技能，技巧 4.breath (n.) (vi.)呼吸 5.fool( vt.) (adj.) 愚蠢的 6.pleased( adj.) (adj.)令人高兴的，令人满意的 (vt.)使高兴，使满意 (n.)愉快，高兴，满足target detection (目标检测):multiple choice. (choose the best answer to each sentence.)1.（浙江高考）many of them turned a deaf ear to his advice, they knew it to be valuable. a. as if b. now that c. even though d. so that2. they told me there would be a test on april 1st and i was so foolish to_it.a. fall into b. fall down c. fall off d.fall for 3.who will benefit_her death?a.for b. from c.to d.in4.some research is to be aimed_a new cure for the disease.a. to find b. to finding c. in finding d.at finding5. im that we found a house after searching for three months.a. pleasure; pleased b. pleased; pleasing c. pleasing; pleased d. pleased; pleasedclass: group: no. name: module4 unit1 advertisingperiod 2 welcome to the unitoriginated by ms. xu revised by ms. jiang and ms. yangstudying task: welcome to the unitstudying aims: 1.to enjoy some beautiful advertisements and have a general idea of advertisements.2. to talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.3. to get involved in the discussion and practice spoken english.self education(自主学习):look at the following beautiful advertisements, and think about the questions.which are commercial advertisements? which are public service advertisements?team work(合作探究): discussion and speaking discuss the following questions with your partners.1. which advertisements make you want to buy a product or service? why?2. which advertisements make you think about social probems? why?3. do you believe that advertisements tell the complete truth? why or why not?language points: (参见学法大视野p3)1. aware: adj. 知道的，明白的 be aware of- 意识到- they are not aware of the importance of english. be aware that- 意识到-(跟从句) i am aware that i am going in the wrong direction.2.掌握 make, have, let 等使役动词的用法。target detection (目标检测):1. the little rabbit of the danger and disappeared in the brush. a. be aware b. was aware c. aware d. is aware2. it made his partners to choose what he really needs in the shops. a. tired b. tiring c. excitement d. exciting3.his daughter tries to him smoking, but he wont listen. a. advise; of b. persuade; into c. persuade; out of d. convince; into4.ouch! you hurt me! (江西高考) i am sorry. but i any harm. i to drive a rat out. a. didnt mean; tried b. dont mean; am trying c. havent meant; tried d. didnt mean; was trying5. with his work completed, the businessman stepped back to his seat, feeling pleased he was a man of action. (湖南高考) a. which b. that c. what d. whetherclass: group: no. name: module4 unit1 advertisingperiod 3 readingoriginated by ms. xu revised by ms. jiang and ms. yangstudying task: grasping the text as a whole .studying aims: laying a good base for the next period .selfeducation(自主学习): task 1: skimming and scanningread the following article quickly and answer these questions.1. what do ads try to persuade people to do?2. what does psa stand for?3. what do psas aim to do?task 2: careful-readingread the article carefully and finish the exercises c1 & c2 on page4.team work(合作探究): work in groups and finish exercises d on page4 and e on page5.target detection (目标检测)：please choose the best answer to each sentence according to the text.1. which of the following is true according to this reading passage? a. all people enjoy seeing and hearing all kinds of advertisements. b. many people think advertisements are the most important in their everyday life. c. many people are quite used to seeing and hearing various advertisements. d. all advertisements give people very important information.2. the writer of this reading passage wants to . a. tell his readers what are advertisements b. share some important information about advertisements with readers c. tell his readers how important advertisements are d. tell his reader why people are used to seeing and hearing all kinds of advertisements3. the main difference between commercial advertisements and public service advertisements is that . a. public service advertisements cost only a little money while commercial ones cost a lot b. public service advertisements deal with public issues but commercial ones dont c. commercial advertisements sometimes deal with serious social problems d. public service advertisements tell the complete truth but commercial ones dont4.which of the following topics will be talked about in a public service advertisement a. a new car factory that will be built in china next year. b. a good harvest of oranges is expected this year. c. tea will take the place of coffee. d. a paper bag will make your home cleaner.class: group: no. name: module4 unit1 advertisingperiod4 language points (1)originated by ms. xu revised by ms. jiang and ms. yangstudying task: language points.studying aims: mastering the important language points in the text.selfeducation(自主学习): (可参考学海导航p5-11)1. we are so used to them that we often do not even realize how many we and hear in a day. (line1) be used to do sth. (=be used for doing sth.) 被用来做be used as 被用作this sofa can be used as a bed.be / get used to (doing) sth. (=get accustomed to) 习惯于做某事 i am not quite used to living here/ the city life.used to do sth. 过去常常做某事i used to live in nanjing.ex: the new machine _production. however i_it.a. is used to increase; am not used to controllingb. is used to increasing; dont used to controlc. used to increase; dont used to controld. used to increasing; am not used to control2. i did some research on advertisements, and have some very important information to share with you.（line 2-3)research: 1) n.研究; 调查; 探索 do/conduct research on/into对-做研究 我正在做关于广告的研究。 i am conducting research on advertisements.2) vt. (to study) 研究; 调查; 探讨its important for a businessman to research the market. (英译汉) share sth. with sb. : (use sth. together with sb.) 和-分享-share (in) sth.: 共同承担，分担e.g. id like to share my book with you.ex: she _ my troubles as well as my joys. a. shares with b. shares (in) c. share d. share with3. an advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(line6)persuade: vt. 说服；劝说；使信服 persuade sb. 说服某人 persuade sb. to do sth./ persuade sb. into doing sth. 说服某人去做某事 persuade sb. not to do sth./ persuade sb. out of doing sth. 劝服某人不做某事eg. 1). he persuaded her to go/into going with him. 2). 我说服了他戒烟。（汉译英） persuade sb. of sth. 使某人信服某事persuade sb. that-从句 使某人相信believe: vt.相信；认为真实i dont believe you! 我不相信你的话！believe in sb./sth. : 相信某人（或某事物）的存在；信赖；信任many people believe in god. ex: 用believe/believe in 填空：i dont _ _ ghosts. i _ _ that stories of ghosts were made up by human beings.4. psas are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. (line11)1). for free: free of charge/without payment 免费you can take the ticket for free.每个孩子都会得到一本免费的书。 2). mean: v. 意欲，打算mean to do sth. 意欲做某事 be meant to do sth. 旨在做某事，目的是be meant for sth. 为-打算；为-准备 mean doing sth. 意味着，意思是做-mean sb. to do sth. 打算要某人做- 词汇拓展：meaning (n.) 意思，意义，含义 meaningful (adj.) 意味深长的 means (n.) 方法，手段i meant to go there yesterday. 我原打算昨天去那儿的。 the project is meant to help the earthquake victims. 这个项目旨在帮助地震灾民。典例：i should say sorry to you but i trouble.a. didnt mean causing b. didnt mean to cause c. meant causing d. meant to cause5. there are laws to protect people from advertisements that cheat people.(line14)protect from : keep sb./sth. safe from we should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。people usually wear sunglasses to protect their eyes from being burned by the sunlight.more similar phrases: prevent (from) ; stop/keep from target detection(目标检测)： 学法大视野p13 class: group: no. name: module4 unit1 advertisingperiod5 language points (2)originated by ms. xu revised by ms. jiang and ms. yangstudying task: language points.studying aims: continuing to master the important language points in the text.6. even if an ad does not lie, it does not mean it is altogether innocent .(line15)lie: lied(pt,pp),lying(pres p) vi.说谎 she was lying! to sb. about sth. she lied to me about her age!lie: lay(pt) lain(pp) lying (pres p) vi.平躺 he has lain in bed since this morning.lay: laid(pt,pp) laying (pres p) vt. 放置he laid his hand on my shoulder.practice: he _ the book on the desk and told me that he had _in bed for the whole morning. but i knew that he was _ to me.7. this statement tries to fool you into assuming that the toothpaste cures bad breath,yet it does not say that !(line17)fool: 1) vt. 愚弄，欺骗 fool sb. 欺骗某人 fool sb. into doing sth. 欺骗某人做某事dont be fooled by his appearance. tim was fooled into believing that hed won a lot of money. 蒂姆受了骗，以为自己赢了很多钱。2). cn. 傻瓜，笨蛋，蠢人he is a fool if he does that kind of thing.cure: 1) vt. 治愈，治疗；解决问题will you be able to cure him, doctor?2) n. 治愈，痊愈；疗法；解决方法there is still no cure for cancer. 注：cure sb. of sth. 纠正，改正（某人的不良行为）；治愈某人某病联想记忆： rob sb. of sth. 抢劫某人某物 remind sb. of sth. 提醒某人某事inform sb. of sth.通知某人某事 cheat sb. of sth. 欺骗某人某事warn sb. of sth. 警告某人某事 accuse sb. of sth.控告某人某事suspect sb. of sth. 怀疑某人某事8. the grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words -.（line22）pleased: adj. 开心的，满意的 be pleased with/about 对-满意；对-开心 be pleased to do sth. 乐于做某事 be pleased that 对-满意are you pleased with his work?im only too pleased to help. 我非常乐意帮忙。词汇拓展：please vt. 使开心，使满意 pleasing adj. 令人高兴的，令人满意的pleasure n. 愉快，欢乐；满意；乐事 pleasant adj. 令人愉快的，宜人的9. we must not fall for this kind of tr