商务英语课程教学大纲.doc

商务英语课程教学大纲2004年8月制定课程编号：课程类别： 专业基础课前置课程： Senior Middle School English，Hope English学分： 15课时：160选定教材： 李德荣、戚远方主编，商务英语精读，上海市梅陇路130号：华东理工大学出版社，2004年7月课程简介： 本课程的开设是面对高职高专涉外经贸和管理类大专学生使用的专业英语课程，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16章，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国今年出版的书刊和文章，内容与文字简洁实用、富有新意，具有较强的时代感。课程教学目的：旨在传授学生从事国际商务所需用专业英语交流的基本知识和技能。通过本课程的学习,使学生基本掌握商务英语交流的基本技能,熟悉并掌握当代商务理念和国际商务惯例；进一步提高学生的听、读、说、写、译的能力，和在实际商务工作环境中应用英语的能力，使其能够在不同的商务活动中正确使用英语打好基础。教学中应注意的问题：1、本教材采用了一些案例和采访记录以丰富体裁。教师应采用多种灵活多变、理论联系实践的教学方法，既让学生了解有关企业、企业管理和商务活动的基本知识，又要使学生在语言上与国际接轨，兼顾到专业知识和外语技能的应用。2、每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。各章教学要求及教学要点（Course Content & Functions:）Unit 1Business and Social Responsibility Objectives:To enable Ss to talk about business and social responsibilityTo practice reading for gist and specific informationTo enable Ss to make and change arrangementsText:Speaking:Ss work in pairs and rank requirements for successful relations between business and social responsibility. Reading :Ss read through an article and get the general ideas of the passage. . Ss then read the text again and discuss the post-reading comprehension questions and the teaching points about the text.Vocabulary:benefit recognize function influence reward term Some prepositions and adverbsSpeaking:Ss discuss the relationship between business and social; responsibility, and give some examples and comment on their business practices.Translation:Ss translate one paragraph about economics into ChineseWriting:Ss practice writing a message.Supplementary Reading:Objectives:To enlarge Ss of their vocabulary.To raise awareness of social responsibility at AmericanTo practice reading and listening for gist an specific informationUnit 2Forms of Business OwnershipObjectives:To raise awareness of some forms of business ownership in the worldTo practice speaking about general topics in the advantages and disadvantages of each form of business ownershipTo practice reading for specific informationTo practice listening for gist and specific informationText:Reading 1:Ss read the passage identify the three forms of business ownership and tell the differences among the three most important formsSpeaking:Ss work in pairs and ask each other about the forms of business ownership exiting China and talk about their advantages and disadvantages of each formReading 2:Ss read a second time to find the answers to the post-reading comprehension questions, then check the keys. Vocabulary:soledepleteassetstaffdepositinvolvesueappealreduceSpeaking:Ss discuss which form of business they would like to work for , and how profits distributed are in sole proprietorships, partnerships, and corporationsTranslation: Ss translate the passage about state-owned enterprises into ChineseWriting:read the samples of Notes and do the same afterSupplementary Reading:Objectives:To enable Ss to talk about proprietorship and corporationTo practice reading for gist and specific informationTo raise awareness of formal versus informal language in notesTo review language learn some new wordsUnit 3FranchisingObjectives:To enable Ss to talk about franchising in the counntryTo raise awareness of clarity in writing and useful phrases for memo writingTo practice reading for specific informationTo practice writing short memosText:Speaking:Ss discuss the existence of franchise in the country and mention some advantages and disadvantages of franchising. Reading 1:Ss read the text about franchising and fill in the table with the information given in the passage.Reading 2:Ss read a second time to get more details and answer comprehension questions. Deal with any language problemsVocabulary:licenseavailablecounselagencyrangeprocessinhibitWriting:Ss discuss ways of writing memo , study the example and write a memo of their own. Supplementary Reading:To enable Ss to talk about franchisingTo practice reading for specific informationTo practice listening for specific informationTo practice memo writingUnit 4The Job of a ManagerObjectives:To enable Ss to talk about the job of a managerTo practice reading for specific informationTo practice writing for gist and specific information of a short noteText:Speaking1:Ss talk about what a manager generally does and in what aspects they think he or she is a good manager. Reading 1:Ss read an article and list ways in which a man is considered a good manager. Ss then answer questions about the article. Reading 2:Ss read the text again and deal with the language difficulties. Finish the post-reading comprehension questionsSpeaking2:Ss discuss the topics: 1. why is it difficult to define a managers job? 2. What are the basic tasks of a manager?. 3. Why are “people skills” important with managers?Vocabulary:conductinterpretcomposeassigndelegatecompensation presentationperformanceTranslation:Ss translate a short passage about a successful entrepreneurs into ChineseWriting:Practice writing a short note to Mr. John Smith, the Sales ManagerSupplementary ReadingObjectives:To enable Ss to talk about managerial skills and examples of successful managersTo practice reading and listening for specific informationTo practice writing a formal short notesTo enable Ss to describe three skills of managementUnit 5: Leadership Objectives: To enable Ss to talk about leadership. To practice reading for specific information. To practice writing a formal letter of thanks. To practice supplement reading for gist. Concept of leadership: Speaking: Ss discuss the concept of leader ship. Reading 1: Ss read the text and answer comprehension questions. Reading 2: Ss do post-reading comprehension Ex.2. Leadership theories and styles: Reading: Ss find out important leadership theories and styles Speaking: Ss discuss the advantages and disadvantages of the 3 leadership theories. Vocabulary: Ss learn the words in Word Study. Writing: Ss write a formal letter of thanks. Supplement reading: Reading: Ss read 2 passages for gist. Unit 6: Case Study: What Should Captain Collins Do? Objectives: To enable Ss to talk about case study . To practice reading for specific information. To practice writing a formal letter of congratulations. To practice proof-reading. Concept of case study : Speaking: Ss discuss the concept of case study. Reading 1: Ss read the text and answer comprehension questions. Reading 2: Ss do post-reading comprehension Ex.2. The case: Reading: Ss find out the cognitive dissonance between Captain Collins and Chief Mark. Speaking: Ss discuss the different viewpoints of the 2 people.Vocabulary: Ss learn the words in Word Study. Writing: Ss write a formal letter of congratulations. Supplement reading: Reading: Ss read 2 passages for gist. Unit 7: Public Relations Objectives: To enable Ss to talk about what a public relation is. To practice reading for specific information. To practice writing a letter of complaint. To practice reading for gist. Public Relations: Speaking: Ss discuss what a good public relation is. Reading 1: Ss read the text and answer comprehension questions. Reading 2: Ss do post-reading comprehension Ex.2. The goals and use of public relations : Speaking: Ss discuss the goals of public relations. Reading: Ss find out the use of public relations. Vocabulary: Ss learn the words in Word Study. Writing: Ss write a letter of complaint. Supplement reading: Reading: Ss read 2 passages for gist. Unit 8: Common Stock and Preferred Stock Objectives: To enable Ss to talk about some information about stock. To practice reading for specific information. To practice writing a letter of apology. To practice supplement reading for gist. Common Stock: Speaking: Ss discuss what common stock is. Reading 1: Ss read the text and answer comprehension questions. Reading 2: Ss do post-reading comprehension Ex.2. Preferred Stock : Speaking: Ss discuss what preferred stock is. Reading: Ss find out the difference between common stock and preferred stock. Vocabulary: Ss learn the words in Word Study. Writing: Ss write a letter of apology. Supplement reading: Reading: Ss read 2 passages for gist.Requirement of Course Teaching：This course is designed to use Multimedia to teach interactively in class, and teach in English. Students are required to preview the relative unit of each class. The course contains:Introduction：An introductory unit that gives the students information about the examination and this preparation course. It also gives tips on developing the vocabulary skills. Core units：Ten double units that cover a wide range of business-related topics, which are taught in class. Many of the exercise types are the same as those in the examination. Self-study： A section after every double unit to provide consolidation of the vocabulary and functions of each unit, which is used by students after class. It also contains a focus on a particular grammatical area to enable the students to review their grammar systematically. Exam practice：Tests after every eight unit to provide further practice in the examination skills the students will need, which are used in class as quizzes. Vocabulary exercises：Pair work and supplementary activities after the text, which are used in or after class. Tape scripts: The content of the cassettes, which is for students reference. Essential vocabulary: A list of the key vocabulary in each unit, for class use and review. Final Exam: This will be a close book exam, which covers the core units and essential functions, aiming to test students comprehensive abilities and skills in International Business English. Unit 9How Insurance Works Objectives:To enable Ss to talk about insuranceTo practise reading for gist and specific informationTo broaden Ss horizon Text:Speaking:Ss work in pairs and talk about insuranceReading:Ss read through the text and get the general idea of the passage. Then read the article again and discuss the post-reading comprehension questions and the teaching points about the text.Vocabulary:file claim assume incur convert adverse offsetSome prepositions and adverbsSpeaking:Ss discuss the advantages and disadvantages of insurance, giving some examples and comment on insurance.Translation:Ss translate the first paragraph about insurance into Chinese.Writing:Ss practise writing an insurance policy.Supplementary Reading:Objectives:To enlarge Ss vocabularies.To know more about insurance and broaden their horizon.To practise reading and writing skills.Unit 10 An Interview with Richard BrandsonObjectives:To raise awareness of success.To get more information about interview.To practise reading for specific informationTo practise listening for gist and specific informationText:Reading 1:Ss read the passage carefully and get the main idea of this text.Speaking:Ss work in pairs and ask each other about the job interview.Reading 2:Ss read a second time to find the answers to the post-reading comprehension questions, and then check the keys. Vocabulary:diverse associate vision anticipate implication shrink accessible accuseSpeaking:Ss discuss what kind of jobs they would like to do and how to make an interview successfully.Translation: Ss translate the first paragraph about Richard Brandson into Chinese.Writing:Read the samples of Notes and do the same after.Supplementary Reading:Objectives:To enable Ss to talk about computer.To practise reading for gist and specific informationTo raise awareness of importance of computer.To review language by learning some new words.Unit 11 Maslows Hierarchy of NeedsObjectives:To enable Ss to talk about their needs in daily life.To raise awareness of humans hierarchical needs.To practise reading for specific informationTo practise writing skill.Text:Speaking:Ss discuss their needs in daily life and find the differences between them. Reading 1:Ss read the text about hierarchical needs in our life and get the main idea of text.Reading 2:Ss read a second time to get more details and answer comprehension questions. Deal with any language problemsVocabulary:underlie behavior survival focus career relate potentialWriting:Ss discuss ways of writing inquiry letter and then write one.Supplementary Reading:To enable Ss to talk about job stress.To practise reading and listening skills.To know more about our real life and learn how to deal with difficulties in our lives.Unit 12 Orientation and TrainingObjectives:To enable Ss to talk about orientation and training of job.To practise reading for specific informationTo know the details of orientation and training of a job and get a better understanding of them.Text:Speaking1:Ss talk about orientation and training of a job, give some comments on them.Reading 1:Ss read the text carefully and get the general idea, then answer questions about the article. Reading 2:Ss read the text again and deal with the language difficulties. Finish the post-reading comprehension questionsSpeaking2:Ss discuss the topics: 1.Can you mention some ways to get yourself familiar with your new work environment? 2. What are the differences between a job training course and a university course?Vocabulary:orientation pertain sponsor ease acquaint option credit Translation:Ss translate a short passage about job training into Chinese.Writing:Practise writing a short letter about answering inquiry.Supplementary ReadingObjectives:To enable Ss to talk about job hunting.To practise reading and listening for specific informationTo get a better understanding of how to find a good job.Unit 13 Employee Interview Objectives:To enable Ss to talk about what a good manager should be To practice reading for gist and specific information To enable Ss to make dialogues about job interviewText:Speaking:Ss work in pairs and rank requirements for successful job interviewReading :Ss read through an article and get the general ideas of the passage. . Ss then read the text again and discuss the post-reading comprehension questions and the teaching points about the textPostreading: Ss choose the best answers of each question according to the textVocabulary:intensive scale fancy seniority beneficial meritWriting:Ss practise writing a business letter.Exercising: Consolidate the knowledge of this Unit by finish a series of exercisesSupplementary Reading:Objectives:To enlarge Ss of their vocabulary.To raise awareness of International company operating situation To practice reading and listening for gist an specific informationUnit 14 The Marketing ConceptObjectives:To grasp the concept of Marketing and selling To practice speaking about the main steps in marketing and selling To practice reading for specific informationTo practice listening for gist and specific informationText:Reading :Ss read through an article and get the general ideas of the passage. . Ss then read the text again and discuss the post-reading comprehension questions and the teaching points about the text.Speaking:Ss work in pairs and ask each other about the difference between marketing and selling .Ss discuss the importance of applying marketing concept in companyrunning.Ss give some examples of successful marketing . Discuss whether profitmaking the sole aim of a business.Postreading: Ss choose the best answers of each question according to the text.Vocabulary: design fulfill pace balance respectively evolve integrate Writing : Ss practise writing a business reply.Supplementary Reading:Language:Ss focus on techniques and language for application of marketing conceptin companyrunning.Speaking:Ss extend utterances into longer dialogues using the techniques introduced. Ss play a board game in which they talk about different marketing concepts. Unit 15 Advertising Objectives:To enable Ss to talk about advertising.To practice reading for gist and specific informationTo raise awareness of formal versus informal language in lettersTo master advertising objectives To practice writing an advertising Text:Speaking:Ss talk about the advantages and disadvantages of commercials on TV. Ss give some examples of some popular advertising media.Reading :Ss scan an article about a course on advertising. Ss summarize the main ideas of each paragraph . Ss then finish some True or False exercisesWord Study : audience vehicle distinguish derive attain surveyPostreading Comprehension :Writing : Familiarize writing advertisement .Supplementary Reading: To enable Ss to talk about the commercial usages of advertisementsTo practice reading for specific informationTo practice listening for specific informationTo practice note wri