chanel.doc

1. History: Coco Chanel founder Gabrielle Bonheur Chanel formerly known as Chanel, everybody else. Cocoa Evans gabri. Chanel, the Auvergne 1883 was born in France. When she was 12 from the mother, father more dropped her and four brothers and sisters. Since then, her by her aunt grow-up, childhood Convent School (into reading), and a Convent used learned firsthand needle skills. Twenty-two year in her in 1905, she became Cafe singer (Cafe,), and played a stage name Coco, in different theaters and cafes consort to survive. In this section GeNv career, Coco has made two regulars, become their lovers bosom friend, a young British industrialist, another name is rich officer. Make dignitaries, Coco have economic ability to open my own shop. In 1910, opened a Coco in Paris dress shop, with special cap, sewing needle produce a top skills and a top style concise be able to bear or endure the hat. Her two friends introduced many celebrities for her guest. When ladies have tired of beautiful artful frills, so Chanel concise hat to them, like oasis general cool and refreshing. In just one year, business rises successively, Coco put her shop stocks moved to temperament Rue Cambon more fashionable. In 1914, Coco boutiques, opened two later profound fashion brand influence Chanel declared formally birth. Enter twenties, a lot of innovation design of Chanel style, such as knitting sailor skirt, black miniskirt, zun brought sets of clothing, etc. Moreover, from mens clothing Coco have inspiration, add a bit more for womens flavor, a man in the gorgeous dress to overemphasize adas luxurious fashion. In addition to fashion, Chanel launched in 1921 and Chanel No. 5 perfume This is the first bottle with designer history named perfume. Double C logo also this bottle of perfume become historys most profitable Chanel products, and in constant far time so far on the long corridor, durable minerals-each the official website in Chanel is still highlights products. In the l930s, the second world war erupted, Coco Chanel off her shop. In 1954, Coco Chanel return to France, make a comeback, with her usual concise nature of dress style, the Paris again quickly captured lady. Short thick NeDaYi, bell bottoms, etc., are Coco Chanel works of the postwar period. Or just speak post-war Chanel style has maintained concise and your beautiful, multi-purpose Tartan grid or north Europe type geometry printing, and often use suiting made clothes, comfortable and natural. Chanel died since 1983, after by design genius Carl gulag phil generation. Carl gulag phil has freedom, arbitrary and easy design mentality, he always incredibly put two opposing works of art in the design feels unified, both bold and unrestrained and dignified, both the French romantic and humorous, and a German rigorous, delicate. He remains unchanged model line and preference colour, but from his design from beginning to end all can comprehend chanel integrity demeanor. 2. The properties of product: The most special of ms chanel in practical and luxuriant, she inspired from life, especially love around rip. Unlike other designers ask others with their design, Chanel provides has the freedom and liberation meaning option, will dress design mainly from the trend of the male view into a performance stage the independent women aesthetic feeling. Abandon tight waist, shoulder strap, advocate castigated skirt wallet and textiles suit; in Coco Chanel skill has dominated the past half-century womans style, posture, and lifestyle, a simple and comfortable costly new philosophy, as her life said: the opposite of ornate not poverty, but vulgar. The Chanel is representative of a kind of style, a unique style griselda, ms Chanel described his design, thus not thinking what to do next, but ask yourself the next to in what way performance, thus incited will never stop. Ms Chanel enthusiasm confident this spirit into her each piece of design, make Chanel became quite have individual style brand. The design of Chanel with bright individual color, her pursuit of freedom but nostalgic man; Her strong independent but have every woman flavour. The product have a good core competitive point, still need to support it with quality, will long to promote the sale of our products. In chanel company, all the perfume is not step by step according to production procedures, but of modulation and fully mobilize the smell, perfume allocate division visual, touching, listening, taste with neural, mind, body, and spirit to feel and experience products, with all the mind to create products. 3. Advertising communication: Advertising is establishing and promoting brand image, product sales important carrier of any company pays attention to advertising communication, and more or less of advertising. But advertising to exist a bad problem, eventually effect of reaction to advertising quality aspects, such as the effect of advertisement design, advertising media choices, degree of proper or not, the number of advertising and periodic, etc. Only a comprehensive, balanced ready, advertising communication effect to be very good run out. Chanel no. 5 perfume advertising in this respect it is a good example of the operation. Such as advertisement design effect, chanel 5 perfume advertising on the one hand has amazing visual performance, such as black, red, etc pure color background stands a huge 5 word, a gourmet beauty stood is central, chanel 5 perfume from the beauty of the hand already flew, perfume romantic in the air bleaching sprinkling, give a person a kind of beauty, a strong visual sense, on the other hand, its brand connotation close together, communicate is a noble, elegant and elegance, let consumer can go to appreciate, more can taste and memories - the design expression and advertising please appeals, the chanel 5 perfume undoubtedly will accuse brand to communicate the target consumers, the things into one. Chanel no. 5 perfume advertising media brand to have strict control, must be and chanel 5 perfume is closely related to the target consumers medias, such as high-grade professional magazine, high-grade club magazine etc. Quantity and cycle in advertising, chanel 5 perfume is planned a goal put, can not particularly wide coverage, but demand advertising communicate timely and in position. 4. Product series: Founder Gabrielle Chanel Chanel in 1913 in Paris, France, Chanel founded Chanel a variety of products, garments, jewelry and accessories, cosmetics, perfume, each kind of product are famous, especially her perfume and fashion. The Chanel is representative of a kind of style, a unique style griselda, ms Chanel described his design, thus not constantly thinking what to do next, but ask yourself to in what way performance, thus incited will never stop. Ms Chanel confidence passion will this spirit into her each piece of design, make a personal style Chanel become quite the brand. Senior set uniform, senior womens clothing, perfume, cosmetics, skin care products, shoes and handbags, glasses, wrist watch and jewelry accessories, brought the camellia, classic Chanel no. 5 perfume, tweed material suits, rhombohedrons case grain gold chain, black leather bowed shoes, artificial jewelry double what greet brain clearly. It is not only the most pivotal brand fashion Style, Chanel more become social field woman grace fashionable taste symbol. Coco Chanel Gabriella founder the rise of ms lifetime achievement and encounter of wealth and fame, with men have engaged, men also bring her boundless creative inspiration. Those mens handsome and comfortable elements shaped female extreme elegant and delicate, rewritten the womens history. Founder Gabrielle Chanel Chanel in 1913 founded in Paris, France Chanel, Chanel a variety of products, garments, jewelry and accessories, cosmetics, perfume, each kind of product are famous, especially her perfume and fashion. CHANEL (CHANEL) is a famous brand for more than 80 years experience, CHANEL fashion is always decorous, concise, elegant style, she is good at breakthrough tradition, early forties can successfully will bound female into simple, comfortable, this perhaps is the earliest contemporary sportswear. Otherwise called chanel American child stars and taking the chanel movie name. 5. Terminal building: Terminal sales is brand, product and all the efforts to convert to value the final hurdle, good terminal construction help product exhibition and sales. Chanel no. 5 perfume in the terminal building very attention, the choice is rigorous and accurate. In order to better target consumers for and attract, greater amounts of promoting chanel 5 perfumes overall sales, its terminal counters, such as monopoly shop opened in high-end department stores, five-star hotel, senior clubs, and other rich armour people gathering places, and the general place is hard to find to chanel 5 perfume fang tracer. Why will this operation? Because the chanel 5 around this brand perfume to convey the localization, the core value of the brand by the decision and choice. In fact, with the brand for the center for their walk of characteristics, the deve